CHICAGO – Two American icons are converging as Jim Beam® Bourbon, the world’s No. 1 bourbon, and the 2016 World Series Champion Chicago Cubs have signed a multi-year Legacy Partnership beginning in 2017.

In the history-making pairing, the Cubs have named Chicago-based Beam Suntory, the world’s third largest premium spirits company, as the Official Spirits Partner of the Chicago Cubs and Wrigley Field. The exclusive distilled spirits sponsorship will feature multiple brands from Beam Suntory including Jim Beam, Maker’s Mark® Bourbon, EFFEN® Vodka and Hornitos®Premium Tequila.

As part of the partnership, Jim Beam will have long-term naming rights to the new first base club at Wrigley Field, as well as a new left field bar concept at Sloan Park in Mesa, Arizona. The upper deck patio at Wrigley Field will feature a Jim Beam theme for two seasons leading up to the space’s transition to an upper level club. The existing Hornitos Hacienda, which was named in 2015, will remain in the left field bleachers. The deal also includes in-game signage behind home plate and on the Wrigley Field video board; fixed signage along the third base wall; presenting sponsorship of several promotional giveaways throughout the season; and other digital and hospitality activations at Wrigley Field and Sloan Park.

To reinforce this partnership with Cubs fans, Maker’s Mark has launched a Chicago Cubs-themed, limited-edition bottle offered in stores throughout the Chicagoland area; Jim Beam will release a Chicago Cubs co-branded offering by springtime. The announcement comes on the heels of Beam Suntory’s global headquarters move from Deerfield, Illinois, to downtown Chicago in the last month, and unites America’s favorite pastime with its native spirit.

“This dynamic partnership underscores our focus on the City of Chicago, our company’s new hometown, and our broader efforts to be where our consumers work and play,” said Beam Suntory CEO Matt Shattock. “After a truly historic World Series, we’re thrilled to be the Official Spirits Sponsor of the 2016 World Series Champions and can’t wait to make history with Cubs fans for years to come.”

“Our organization and fans value partners who have a strong commitment to Chicago,” said Cubs President of Business Operations Crane Kenney. “Jim Beam has made its commitment clear by calling Chicago home and making an investment in the Cubs to help ensure our long-term success. We’re thrilled to welcome Beam Suntory as a Legacy Partner and know our fans will enjoy their premium spirits at the Friendly Confines.”

Beam Suntory becomes the 11th Legacy Partner of the Chicago Cubs, joining Advocate Health Care, American Airlines, Anheuser-Busch, ATI Physical Therapy, Nuveen, Sloan Valve Company, Starwood Hotels and Resorts, Toyota, Under Armour and Wintrust.

Chicago, IL (March 7, 2017) – In 1876, people gathered at The Curragh, considered Ireland’s most important thoroughbred racecourse, to watch the 10th running of the National Produce Stakes Horse Race. A beautiful, chestnut brown two year old colt took his place at the starting gate. Nose flaring, jockey set to go, the colt was ready to run.

The name of this chestnut colt was Tyrconnell and, as he ran down the home stretch to incredulous cheering, history was made. Tyrconnell crossed the finish line in first place, victorious against all odds. The surprise win captured the imagination of the assembled crowd, which included the Watts, a local family who had built a thriving whiskey distillery. They choose to commemorate the occasion by creating a limited edition, small batch whiskey that bore the name of the champion. Now, more than 140 years later, The Tyrconnell brand continues to push the boundaries with the special release of The Tyrconnell® 16 Year Old Single Malt Irish Whiskey.

The Watts intended to make The Tyrconnell just once, but it ended up becoming their most popular whiskey, even claimed to have been the best-selling Irish whiskey in America before Prohibition. Today, The Tyrconnell is still running strong and this release marks a new chapter of innovation and imagination for the brand. Due to its age and rarity, only a limited quantity has been produced.

“Just as Tyrconnell, the racehorse, galloped to victory with unwavering concentration, the same focus and attention is given to creating every bottle of this unique Irish single malt whiskey,” says John Cashman, Global Brand Ambassador. “When looking for a new single malt expression to raise the bar for Irish whiskey, we knew right away that The Tyrconnell 16 Year Old would showcase the magic of the brand’s signature double distillation and expertise in aging, providing fans with a rich, complex spirit.”

The Tyrconnell is made of just two ingredients – the finest Irish barley and pure Irish spring water. These two simple materials are transformed by experienced hands into an Irish whiskey like no other. Produced in traditional pot stills, The Tyrconnell is one of a rare few Irish whiskeys that utilizes double distillation, allowing more of the rich and natural flavors of The Tyrconnell to remain. This creates a whiskey that carries a delicate flavor atop a creamier, more viscous presence.

The Tyrconnell matures in American Oak ex-bourbon barrels in the mild Irish climate. The agreeable environment allows for a consistent maturation which results in an approachable rich, malty whiskey with a round and lingering finish. The Tyrconnell 16 Year Old showcases the benefit of extra aging which exaggerates its trademark notes of green fruit and pear and emphasizes the aroma of stewed pear, coupled with light citrus and green apple skin. The best way to enjoy this sipping whiskey is on the rocks or neat to showcase the fruit on the nose, its rich flavor and spicy finish.

THE TYRCONNELL 16 YEAR OLD TASTING NOTES | 46% ABV NOSE | Plenty of fruit, melon, green fruit, candied pear, vanilla custard and coconut TASTE | Initially oily and viscous followed by the inevitable fruit explosion, finishing with a dry almond coating FINISH | A very long, herbal spice-rich finish

The Tyrconnell 16 Year Old joins The Tyrconnell family which also includes award winning expressions created to elevate the Irish whiskey sipping experience. The portfolio includes The Tyrconnell and a collection of three 10 Year Old Cask Finishes (Madeira, Port and Sherry). This limited release expression is now available in select U.S. markets with a suggested retail price of $100.00 (750ml).

March 21, 2017 - Beam Suntory GTR has announced the release of a new gift pack for leading cognac brand, Courvoisier®. Set for release in April 2017, the Limited Edition gift pack is inspired by Courvoisier’s sophisticated style and Parisian heritage.

Courvoisier® Artisan Edition VSOP Triple Oak is delicately enclosed within a tactile metal secondary case in a rich gold with detailed die-cut lattice work that evokes the image of Paris’ iconic Eiffel Tower; once open it can be used as a pair of candle holders to create a beautiful play of shadow and light.

BELLE ÉPOQUE GIFT PACK

The gift pack follows the release of Courvoisier’s travel retail exclusive range at the beginning of 2016, the Artisan Edition collection. Paying homage to the Golden Age of Paris, Courvoisier® Artisan Edition highlights the brand’s craft credentials and luxury cues; from the human spirit to the traditional processes that come together to create one of the world’s finest cognacs.

Michael Cockram, Global Marketing Manager GTR, Beam Suntory says: “Influenced by the strength and beauty of the Eiffel Tower itself we wanted to create a unique and sophisticated gift that would both disrupt at shelf and have a secondary purpose in order to prolong the brand experience at home.

“Courvoisier® continues to lead innovation in cognac across travel retail and we look forward to sharing the Golden Age of Paris with travellers across the world with the Artisan Edition gift pack. This elegant lantern marks the next chapter in Courvoisier’s long history of excellence and luxury, demonstrating the contemporary approach expected from a brand that has always been a pioneer in its field, from the 1800s right up to the present day.”

ARTISAN EDITION

Courvoisier® has built an international reputation for producing one of the finest cognacs over almost two hundred years. Its entrepreneurial founders, Louis Gallois and Emmanuel Courvoisier, founded the brand in Paris in the early 1800s. As the business flourished, it gained renown and acclaim citywide before becoming the supplier to Emperor Napoleon III.

The ultimate blend of art, science, engineering, hedonism, excitement, glamour and decadence, Paris’ Golden Age was synonymous with progression and ingenuity. At its beating heart lay the ‘iron lady’, the Eiffel Tower - a glittering symbol of the city’s accomplishments. It was at the inauguration of this engineering masterpiece that Courvoisier® was chosen as the toast of Paris, becoming the celebratory drink of choice during the period in history.

From the selection of trees to make the new oak barrels, to the mastery of cask and cellar selection during maturation – wood, craftsmanship and the ageing process are vital in the craft of the exquisite Courvoiser® Artisan Edition collection. For more information visit www.beamsuntory.com

Notes to editors:

For more information, please contact
LDR CREATIVE
BeamSuntoryGTR@ldrlondon.com | +44 207 851 6629

Louisville, Kentucky – March 21, 2017 – Cocktails in Kentucky just got more delicious. The Jim Beam Urban Stillhouse proudly debuts a premier tableside cocktail experience, “raising the bar” for bourbon tastings and at-home mixology. Featuring classic and contemporary drinks created by a “cocktail concierge,” the program marks an evolution of Jim Beam’s downtown Urban Stillhouse and celebrates one of the first Kentucky bourbon distilleries to offer cocktails for visitors.

“The Jim Beam Urban Stillhouse has grown from a best-in-class micro-distillery and retail space,” said Kim Bennett, Senior Director, Kentucky Beam Bourbon Experiences, Beam Suntory. “It’s now also where more than 220 years of Jim Beam history come to life in refreshing cocktails, giving long-time fans and curious newcomers a unique tasting experience.”

The tableside experience combines select Jim Beam® Bourbons with a trio of non-alcoholic mixers, garnishes and glassware to help legal purchase-age guests craft the perfect drink. Featured bourbon cocktails will rotate monthly, presenting visitors with a variety of traditional and modern options showcasing the entire Jim Beam family of brands.

“In addition to enjoying a cocktail in a special location, we’re educating our guests about how to enjoy our brands at home,” added Bennett. “Whether stiring up a Jim Beam Bourbon Mint Julep for your Derby party or mixing a Knob Creek® Bourbon Whiskey Sour at your next barbeque, our cocktail team will teach you how to impress friends and family with newly attained skills and knowledge.”

The new guest offering is anticipated to boost traffic and enhance Louisville’s Fourth Street experience while promoting responsible consumption.

Chicago – (April 27, 2017) – In anticipation of Kentucky’s annual Derby season, Jim Beam Black® is helping fans elevate their style with a limited-time barbershop pop-up at the Jim Beam® American Stillhouse. Visitors will be offered complimentary hair cuts and men’s beard trims from 5th generation Philadelphia-based barbershop, The Duke, from 9-5 p.m. on May 4 and 5.

With more than 12 combined generations of experience in both bourbon and barbering, Jim Beam and The Duke are providing an experience that combines both heritage and tradition for the city’s most historic event. To ensure that guests are looking and feeling their best for the big race, services will be available to anyone of legal-drinking age.

The Jim Beam Black barbershop pop-up is the first of a series of nationwide events taking place throughout the summer of 2017. The world’s highest-rated bourbon according to the 2016 International Wine & Spirits Competition* is partnering with well-known barbershops in nine cities across the country to host events centered around elevating your style, through grooming and through your cocktail choice.

“We’re traveling across the country, starting right here in Kentucky, to show our fans that it doesn’t take much to elevate your taste and style,” said Fred Noe, Jim Beam's 7th Generation Master Distiller. “Jim Beam Black, one of my personal favorites, is a delicious extra-aged bourbon to sip on if you’re looking for a more flavorful drink choice for the big race.”

In addition to complimentary hair cuts and beard trims, the barbers at the Jim Beam Black barbershop experience will provide hair curling and makeup touch-ups to women visiting the distillery as well. Services for both men and women will be offered on a first-come first-served basis throughout the course of the two-day experience.

Jim Beam Black is a premium Kentucky Straight Bourbon Whiskey with a more flavorful character made to be sipped and savored. At 86 proof, this bourbon is aged longer than original Jim Beam Bourbon in the same white oak barrels, giving it a full-bodied flavor with smooth caramel and warm oak notes.

Tours of the Jim Beam American Stillhouse will also be available to visitors throughout the week. A variety of tour options that allow guests to participate in the full bourbon production process – from mixing grains to bottling your own Jim Beam product – are available at www.JimBeam.com.

To learn more about the Jim Beam Black and the barbershop experience, follow Jim Beam on Twitter @JimBeam, Instagram @jimbeamofficial and Facebook at www.Facebook.com/JimBeam.

*Awarded International Wine & Spirits Competition’s Bourbon Trophy. All trademarks are the property of their respective owner

Chicago, Illinois, May 9, 2017 – Beam Suntory has been named one of “America’s Best Mid-Size Employers” by Forbes magazine. The world leader in bourbon was the only spirits industry company named to this list, and one of 19 companies in the Chicago area.

“People are our #1 priority at Beam Suntory, and this is meaningful recognition that our employees have the opportunity to unleash their spirit at work each and every day,” said Paula Erickson, Chief Human Resources Officer. “Beam Suntory was also recently named one of Germany’s ‘Best Places to Work,’ and these honors truly underscore how our people make our company such a great place to work.”

Next month, Beam Suntory will complete the relocation of its global corporate headquarters from Deerfield, IL to the historic Merchandise Mart in downtown Chicago.

Forbes’ list of “America’s Best Mid-Size Employers” is based on an independent, third-party survey of 30,000 Americans through online panels. Respondents, who work at companies with 1,000 to 5,000 U.S. employees, were asked whether they’d recommend their employer, or any other employers in the industry to someone looking for a job.

Chicago, IL (May 22, 2017) – Beam Suntory, the world’s 3rd largest premium spirits company, continued its impressive industry performance at the 2017 San Francisco World Spirits Competition (SFWSC), one of the most respected and influential blind-tasting competitions in the world. In total, Beam Suntory took home more than 40 medals, including 31 across its leading bourbon and world whisky portfolios.

Leading the company’s outstanding performance at this year’s competition was Knob Creek® Bourbon, whose portfolio earned an impressive threeDouble Gold medals for its Knob Creek® Kentucky Straight Bourbon, Knob Creek® Single Barrel Bourbon and Knob Creek® Rye Whiskey offerings. Also, earning Double Gold medals – a designation for “the finest products in the world” – were Laphroaig® Lore™ Single Malt Scotch Whisky and The Tyrconnell® 16 Year Old Irish Whiskey, which went on to receive the title of “Best Single Malt Irish Whiskey.”

“We’re honored to see our carefully crafted whiskies earn such prestigious scores that speak to the high quality our distillers uphold across our portfolio,” said Matt Shattock, Chairman and CEO of Beam Suntory. “Knob Creek Bourbon is proud to celebrate its 25th anniversary this year. Seeing established brands like Knob Creek, as well as new offerings like The Tyrconnell 16 Year Old, win over the palates of our industry’s most respected judges is an extraordinary achievement that celebrates the hard work, care and patience that our teams put into crafting every bottle.”

In addition to five Double Gold medals, brands within the Beam Suntory portfolio also received seven Gold Medals, which are awarded to exceptional spirits that are “near the pinnacle of achievement” and “set the standard” for their categories. These recipients include:

• Jim Beam® Single Barrel Bourbon
• El Tesoro® Reposado Tequila
• El Tesoro® Anejo Tequila
• Bowmore® 18 Years Old Scotch Whisky
• Laphroaig® 10 Year Old Single Malt Scotch Whisky
• Connemara® Original Peated Single Malt Irish Whiskey
• The Tyrconnell® 10 Year Old Port Cask Finish Whiskey

More than 2,100 spirits were judged at this year’s 2017 SFWSC. A blind-tasting competition emphasizing integrity and impartiality, the SFWSC takes great pride in ensuring that all entries are treated with equal care and consideration by a panel of spirits-industry experts.

Chicago, Ill. (May 23, 2017) – Just in time for the kickoff of summer, Cruzan® Rum is excited to announce the launch of its “Cruzan® Bucket List,” a multi-channel marketing campaign encouraging rum fans to celebrate the moment – no matter how big or small – with family and friends of legal drinking age this season. Combined with the introduction of the brand’s newest flavor, Cruzan® Tropical Fruit Rum, it’s the perfect mindset to kick off summertime.

Inspired by the brand’s popular rum punch bucket cocktails, the new campaign offers a fun twist on the traditional concept of the bucket list, emphasizing not the grandiose, but the simple pleasures that make a summer memorable.

“Our bucket list isn’t just about taking a trip around the world or breaking a world record,” said Rashidi Hodari, Senior Marketing Director for Cruzan Rum. “It’s about exploring all of life’s flavors – whether that’s watching a sunset on the beach or simply catching up with an old friend while enjoying a refreshing Cruzan cocktail.There’s no time like now to start doing all the things you want to do, and the ‘Cruzan Bucket List’ offers the inspiration our fans need to start checking things off their lists.”

The “Cruzan Bucket List” campaign will come to life this season via multiple consumer touch-points including on and off-premise activations – where fans of legal purchase age can enjoy a Cruzan bucket cocktail – as well as public relations, social media and digital, including a dedicated site, www.CruzanBucketList.com, where rum fans can create their own personalized bucket lists and track their progress. The “Cruzan Bucket List” campaign will also include a consumer sweepstakes, which features a grand prize, all-expenses paid “Ultimate Bucket List Experience” trip to St. Croix in the U.S. Virgin Islands, the island Cruzan Rum calls home.

Coinciding with the launch of the new campaign, the brand is thrilled to announce the release of Cruzan® Tropical Fruit Rum, the newest offering in Cruzan’s extensive flavored rum portfolio. Cruzan Tropical Fruit Rum offers an authentic spirit bursting with the fresh flavors of the island it calls home – juicy pineapple, tart passionfruit, and sweet guava accented with bright notes of fresh citrus. Cruzan Tropical Fruit Rum is now rolling out nationwide for a suggested retail price of $10.99 per 750ml bottle.

To get into the “Bucket List” state of mind, Cruzan suggests trying one of the below Cruzan bucket cocktails, or visiting www.CruzanRum.com to explore more shareable ways to enjoy Cruzan Rum this summer.

Cruzan® Bay Breeze (serves 4-6)

Ingredients:

• 8 parts Cruzan® Aged Light Rum
• 6 parts Pineapple Juice
• 6 parts Cranberry Juice

Method: Combine all ingredients over ice in a Cruzan Bucket or large sharing bowl. Garnish with a lime and enjoy!

Cruzan® Hula Hula (serves 4-6)

Ingredients:

• 8 parts Cruzan® Tropical Fruit Rum
• 8 parts Orange Juice
• 4 parts Pineapple Juice
• Float of Cruzan® Black Strap Rum

Method: Build all ingredients over ice in a Cruzan Bucket or large sharing bowl. Float the Black Strap Rum over the top. Garnish with a pineapple wedge and enjoy!

Chicago, Illinois, June 27, 2017 – Beam Suntory, the world’s third largest premium spirits company, has completed the relocation of its global headquarters from suburban Deerfield to downtown Chicago.

The company’s corporate functions moved into the new downtown space this week, following the relocation of its Americas region and global marketing personnel in December 2016. Beam Suntory’s headquarters now occupy 110,000 square feet on the 16th floor of the Merchandise Mart, an architectural landmark situated on the Chicago River in the dynamic River North neighborhood. More than 500 Beam Suntory employees now work at the new headquarters.
“The relocation of our global headquarters to downtown Chicago is invigorating and exciting for our team,” said Matt Shattock, chairman and chief executive officer of Beam Suntory. “We’ve moved into a bright, open and collaborative space that reflects our tremendous heritage and our future opportunities. Importantly, cities are driving the growth of our industry and tomorrow’s trends. This move puts our business squarely in the center of the action, closer to our customers and consumers in one of the world’s greatest cities.”

Beam Suntory has also reinforced its commitment to Chicago through its long-term partnership as the Official Spirits Partner of the World Champion Chicago Cubs and Wrigley Field.

“For five consecutive years, Chicago has been number one in corporate relocations," said Mayor Rahm Emanuel. "Like so many other companies, Beam Suntory recognized Chicago's unparalleled talent pool and the critical investments we're making in our future; Chicago is quite simply the perfect place to base their company."
The newly refurbished, contemporary space was designed to reflect Beam Suntory’s long and proud heritage. It includes certain walls made from oak barrel staves, copper elements inspired by stills, a story wall marking historic company milestones, neighborhoods named for major company brands, as well as sit-or-stand desks and technology that allows employees to take their work anywhere. The entry to the office features Fred’s Rackhouse, a fully functioning bar named for Jim Beam Master Distiller Fred Noe, which is used for brand education and company events.

The Merchandise Mart is one of Chicago’s premier international business locations for internet, advertising, technology, healthcare and media companies, and also remains the world’s largest wholesale design center. The Merchandise Mart became the world's largest LEED®-EB certified building in November 2007.

Chicago, Sept 7 – As a founding member of the International Alliance for Responsible Drinking (IARD), Beam Suntory today underscored significant progress towards the Beer, Wine & Spirits Producers’ Commitments to reduce alcohol misuse. Earlier today, IARD released its fourth annual, independently audited report.
On a global basis, IARD programs reached more than 100 million people in 2016 with educational messages combatting underage drinking, established campaigns to prevent drunk driving in 80% of markets where member companies are commercially active, and demonstrated that alcohol producers are effective partners in tackling alcohol misuse.

“As a world leader in premium spirits, Beam Suntory’s commitment to responsible consumption is fundamental to everything we do,” said Beam Suntory Chairman and CEO Matt Shattock. “We are proud of our global efforts to reduce alcohol misuse, we will continue supporting evidence-based programs that target the biggest problems, and we will continue to pursue approaches that engage multiple stakeholders so that we can most effectively achieve the goals that we share to reduce harmful drinking.”

DWI Courts Continue to Expand
Beam Suntory is a founding sponsor of the National Center for DWI Courts, a non-profit organization leading the expansion of DWI courts in the United States. Beam Suntory helps the group provide training and technical assistance to new and operational DWI courts, disseminate research and best practices and advocate for evidence-based interventions for impaired driving.

In 2016 alone, NCDC trained 80 courts, adding more than 500 practitioners trained in 21 states on evidence-based best practices to reduce recidivism in the most dangerous repeat DWI offenders. Since NCDC’s founding in 2007, DWI courts have expanded more than 52 percent to include more than 700 courts in 44 states.
Repeat offenders are responsible for the vast majority of fatal crashes on American roadways. DWI courts hold these offenders strictly accountable, with close supervision and connections to treatment services for underlying alcohol use or mental health disorders. DWI courts reduce recidivism by as much as 60 percent and DWI offenders who complete the program are as much as 19 times less likely to reoffend compared to offenders in the traditional system.

“As a result of Beam Suntory’s longstanding commitment to combatting the deadly effects of impaired driving, the DWI court model has seen explosive growth in the United States,” said Carson Fox, CEO of the National Association of Drug Court Professionals, the parent organization to NCDC. “Our continued partnership has given us the resources to aggressively expand the DWI court model and connect more Americans with alcohol disorders to treatment, allowing them to become productive citizens and make our roads safer.”

DrinkWise Making Progress in Australia
Beam Suntory, industry peers and the Australian government support DrinkWise Australia, an independent, not-for-profit social aspects organization.
In 2016, DrinkWise forged an alliance with Uber, which coincided with the release of Uber data highlighting that access to safe and reliable rides has helped hundreds of thousands of people in Sydney make smarter choices when heading home after a night out. A recent study showed that drunk driving deaths are as much as 5.6% lower in cities where Uber and other ride sharing firms operate.

Drinkaware Gaining Awareness in the UK
Beam Suntory also partners with Drinkaware to change alcohol consumption patterns in the UK through education programs aimed at reducing alcohol-related harm, helping people make better choices and preventing underage consumption.
Drinkaware has received more than 5 million unique visitors on its website in 2017 to date, with more than 207,000 using its the DrinkCompare Calculator, and a further 70,000 app downloads.

Minors Not a Single Drop Reaching Youth in Spain
Relaunched in 2016 in partnership with the Ministry of Health, the “Minors not a Single Drop” campaign is working to raise awareness about the risks of underage drinking, delay the onset of alcohol consumption, and help parents set clear rules against underage drinking.
Last year, “Minors Not a Single Drop” engaged 974,000 people through Town Halls, including 16,000 minors.

Beam Suntory Enhances Drink Smart Program
These and other programs complement Beam Suntory’s proprietary Drink Smart program that promotes responsible choices about alcohol. In 2016, Beam Suntory re-launched its DrinkSmart.com website, available in seven languages, providing tools to help consumers make smart choices. Later this year, DrinkSmart.com will be enhanced to include alcohol content and nutrition information for Beam Suntory products.