Fort Knox, Ky. – December 14, 2015 – Jim Beam® Bourbon, the world’s No. 1 bourbon, proudly salutes military men and women with a $100,000 donation to Operation Homefront, a national nonprofit that provides emergency financial and other assistance to the families of service members and wounded warriors. The donation, which was presented last weekend by seventh generation Jim Beam Master Distiller Fred Noe in support of Operation Homefront’s Holiday Meals for Military program, underscores Jim Beam’s ongoing commitment to America’s service men and women.

“At Jim Beam, we’re honored to support our military heroes and call them part of our family,” said Noe. “As America’s native spirit, Bourbon is engrained in the history of our great country. We proudly salute those who defend our freedom each and every day.”

The Holiday Meals for Military program began at Thanksgiving in 2009 following a chance encounter in a supermarket in Utica, N.Y., near Fort Drum. A soldier, his wife and infant had a handful of grocery items they could not afford, so a Jim Beam employee picked up the $12 cost. The first Holiday Meals for Military Families event was held weeks later, providing 500 meal kits to military families, and the program has since expanded to 8,500 meals kits on 25 bases this holiday season and will include items such as pumpkin pie mix, stuffing and cut green beans. In addition to Ft. Knox, participating bases include Fort Campbell, Fort Bragg, Fort Hood and Illinois’ Scott Air Force Base among others.

“Our military members work tirelessly to protect the freedoms we enjoy daily in an increasingly complex world,” said Brig Gen (ret) John I. Pray, Jr., president & CEO of Operation Homefront. “Thanks to the active support of Jim Beam and other incredibly supportive sponsors, we have been able to greatly extend the reach of our holiday meal program and make the holiday season brighter for our military families.”

Jim Beam has donated more than $2.5 million to Operation Homefront through a variety of charitable programming efforts since 2008, including partnership on this year’s Holiday Meals program and hosting a local fundraising dinner at the company’s flagship distillery in Clermont, Ky., this fall. The company is also proud to employ numerous veterans and active military personnel.

Deerfield, Ill. (December 14, 2015) – DeKuyper®, the #1-selling line of domestic cordials, is thrilled to unveil the winner of its first national bartender challenge. Kicked off in September, bartenders across America were challenged to craft a signature DeKuyper cocktail and fans were asked to vote for their favorite creation.

Wowing cocktail enthusiasts, Dudley Delhagen of Redbank, New Jersey received the most votes, earning him the title of 2015 DeKuyper Cocktail Master. The perfect balance of sweet and smoky, Dudley’s Smoked Blossom cocktail features DeKuyper’s JDK & Sons™ Fleur Elderflower liqueur, which offers a fruity aroma and subtle hints of floral and tropical fruits.

“The DeKuyper Cocktail Challenge provides bartenders the opportunity to showcase their creativity and skills for a national audience,” said Brendan Lynch, Senior Marketing Director, Beam Suntory. “Dudley’s passion for mixology shined through in his delicious winning cocktail, and fans agreed. With DeKuyper, the options are limitless, we look forward to seeing what Dudley will shake up next.”

Throughout September, DeKuyper called upon talented and inventive bartenders in all 50 states to submit a short video highlighting their skills behind the bar using one of the over 70 cordial flavors from the DeKuyper portfolio. Submissions rolled in and were narrowed down to eight finalists before turning the final decision over to the fans who voted for their favorite bartender on http://www.DekuyperBartenderChallenge.com.

For his submission, Delhagen created the Smoked Blossom cocktail, which features DeKuyper’s John DeKuyper & Sons™ Fleur Elderflower Liqueur mixed with Connemara® Irish Whiskey, and sweet and sour flavors from fresh lemon juice, simple syrup and orange bitters.

The Smoked Blossom
Created by Dudley Delhagen, 2015 DeKuyper® Cocktail Master
Ingredients:
1 part John DeKuyper & Sons™ Fleur Elderflower Liqueur
2 parts Connemara® Irish Whiskey
½ part Fresh Lemon Juice
½ part Simple Syrup
2 dashes Orange Bitters

Method: Combine ingredients in a mixing glass with ice. Strain into a chilled cocktail glass. Garnish with a lemon twist.

“I couldn’t be happier to represent DeKuyper, my home state of New Jersey, and creative bartenders across the country, “ said Delhagen. “DeKuyper’s variety of flavors and versatility in cocktails made it easy to create a unique cocktail that fans would love. I’m proud of this recipe and excited to share it with other bartenders and home mixologists!”

To learn more about the challenge, visit www.DeKuyperBartenderChallenge.com, and for a variety of other delicious cocktail recipes using DeKuyper cordials and liqueurs, visit www.TheCocktailProject.com. Or, connect with us at https://www.facebook.com/dekuyper and follow us on Instagram @DeKuyperCordials.

Deerfield, IL (January 20, 2016) – EFFEN® Vodka and celebrity brand partner 50 Cent are proud to unveil a custom limited edition bottle this month. This one-time-only offering, made in a single production run, features EFFEN’s original super-premium vodka wrapped in a custom, textured football sleeve, complete with 50 Cent’s golden stamp of approval – his signature and logo.

“EFFEN is the perfect example of LIQUID LUXURY®, and it’s taking over,” said rapper and entrepreneur 50 Cent. “This limited edition football bottle will raise the game for your football party.”

In 2015, EFFEN Vodka established a partnership with 50 Cent, whose business and marketing smarts, influential networks, passion and high energy are helping to grow the brand. This collaboration, which includes integrations in social media, retail programming and brand-sponsored events, as well as in 50’s performances, music videos and network, has already succeeded in introducing EFFEN (Dutch for “smooth”) to thousands of new, legal-purchase-age fans.

“50 Cent is one of the hardest-working businessmen out there and has played an integral role in the triple-digit growth of EFFEN Vodka this past year,” said Jason Dolenga, Senior Brand Director, Vodka at Beam Suntory. “We’re excited to launch this limited edition football bottle to give our fans a taste of the exciting things to come from EFFEN and 50 Cent in the future.”

EFFEN Vodka’s limited edition bottle will be available at select retailers nationwide this month with a suggested retail price of $35.99 for a 750 ml bottle. Made from 100% premium wheat, using a continuous distillation process, EFFEN Vodka is crisp and smooth, creating a clean taste on the palate. Bottled at 80 proof, EFFEN Vodka is a true example of LIQUID LUXURY®. For more information on EFFEN Vodka, please visit www.effenvodka.com.

Deerfield, IL (January 12, 2016) - It may have come as a surprise that Suntory Whisky Yamazaki® Sherry Cask 2013 was named “World Whisky of the Year” in Jim Murray’s 2015 Whisky Bible. However, sherry cask whisky has been a constant staple of the Suntory Whisky portfolio since 1924, a year after the distillery began construction. Shinjiro Torii, the founding father of Japanese whisky first started making his whiskies by leveraging sherry casks imported from the wine of southern Spain needed to blend his famous Akadama Sweet Wine. Hence the sherry cask was the first cask used by Suntory Whisky and plays an important role in the origin of Japanese whisky.

The House of Suntory Whisky is proud to introduce Yamazaki® Sherry Cask 2016 (48% ABV), available as of February 1, 2016.

The Sherry Cask - A Meticulous Selection
Over its 92-year history, Suntory Whisky has managed numerous sherry casks and sherry malts. Suntory’s Chief Blender Shinji Fukuyo makes a point of visiting the Northern region of Spain himself. He does this to ensure that his selection of Spanish oak be sent to the “bodegas” (sherry wineries) to be made into the sherry casks used to store their Oloroso Sherry. Fukuyo carefully oversees this entire process, from the selection of the casks, to the charring and the aging of the sherry. After three years of aging, the sherry casks are sent back to Suntory’s Yamazaki distillery, ready to receive what becomes the distinguished Yamazaki Sherry Cask Whisky.

The Sherry Cask - The Challenge
Sherry casks are both revered and feared for their strong character, as they can easily overpower a whisky’s flavor. The Yamazaki malts can also be affected by this sherry/Spanish oak cask flavor. However, in the case of the Yamazaki Sherry Cask, Suntory’s Chief Blender Shinji Fukuyo selects only those casks in which the delicate balance of chemistry between the Yamazaki malt and sherry cask can be achieved, thereby enhancing Yamazaki’s characteristically rich and multifaceted flavor. The meticulous selection process of the Spanish oak, the management of the sherry casks, and the overall aging process ensure the final award winning quality of this liquid.

The Yamazaki Sherry Cask 2016:
A Fine Blend of Maturity and Delicateness
Chief Blender Shinji Fukuyo is often compared to an artist. His blends are deliberate designs meticulously chosen from more than 100 malt whiskies. Each taste is a color and aroma, specifically curated for the occasion. Fukuyo is clear that he did not blend the Yamazaki Sherry Cask 2016 for the novice. The Yamazaki Sherry Cask 2016 is created for the “Suntory Whisky Lover”—a lover of complex, refined and subtle tastes. Like the rest of the Yamazaki Cask Collection (Mizunara, Bourbon Barrel, and Puncheon), the sherry cask is a critical component that differentiates and characterizes the award winning Yamazaki Single Malt Whisky.

The Yamazaki Sherry Cask 2016 - The Journey
Fukuyo has designed a journey in this whisky. The Yamazaki Sherry Cask 2016 is undeniably where Spain meets Japan in the form of a whisky. To fully enjoy this journey, Fukuyo recommends the whisky first be served neat to showcase its nose. On its own, there is a clear and fresh top note. A raisin-like, deep sweetness that is both elegant and rich. You immediately taste the complexity of this liquid and the fine balance of maturity and delicateness. Served on the rocks, the flavor opens as you begin to taste the Delaware grape-like sweetness and its slightly bitter acidity. When cut with water, there is a soft sweetness that blossoms like the first apples of the harvest.

Tasting Notes
The Yamazaki Sherry Cask 2016 leverages the same lot of whiskies as was used for the Yamazaki Sherry cask 2013 for its base. These whiskies have matured for two more years. To this blend, Fukuoy adds various rare sherry cask single malt whiskies, some of which are more than 25 years old, creating a whisky that has a deep richness, mellowness and complexity of flavors.

Color:Dark brown, a rich and decadent natural “Sherry” color
Nose:Raisin, sun-dried tomato, clove, cocoa
Taste:Deep, rich, sweet and sour, chocolate with hazelnuts
Finish:Long, bittersweet, sour

Yamazaki Sherry Cask 2016, a single malt whisky, is presented at 48% alcohol by volume (96 proof) and will be available in market as of February 1, 2016. The suggested retail price is $300.00. Five thousand bottles of Yamazaki Sherry Cask 2016 have been produced globally.

Deerfield, Ill. United States – February 22, 2016 – Today, Cruzan® Rum is unveiling the brand’s new campaign, “A Diamond in the Rum.” Meticulously crafted on the island of St. Croix, Cruzan Rum is a unique and exceptional spirit – qualities typically reserved to describe diamonds – and it’s these traits that inspired the latest campaign.
An invitation to discover a taste unlike any other, “A Diamond in the Rum” highlights the authentic spirit of St. Croix and the care that goes into creating the exceptionally smooth, one-of-a-kind taste that makes the award-winning rum exquisite from first sip to last drop. The new digital campaign, created by Walton Isaacson, showcases 3rd generation Master Distiller Gary Nelthropp and highlights what makes Cruzan “A Diamond in the Rum.”

“My family has been crafting Cruzan Rum on St. Croix for generations,” said Nelthropp. “From the tropical rain water collected in our wells to the sugar cane molasses, and through each stage of the rum making process, we believe that when you put the best in you get the best out. That’s why our team takes great care to create a quality rum true to the spirit of the island, and I am tremendously proud of the product we produce.”

The campaign will be supported throughout 2016 via social media programming, digital support, public relations efforts and retail extensions.

“Cruzan is a hidden gem in the rum category, so we wanted to create a new campaign that shared our story,” said Brendan Lynch, Senior Brand Director of Rum & Cordials at Beam Suntory. “‘A Diamond in the Rum’ brings to life our St. Croix heritage and showcases the care that goes into making our rum. And, since every fan can’t visit our St. Croix distillery for themselves, we wanted to bring the spirit of the island to them.’”

To view the newest campaign videos rolling out in select markets starting this month, please visit: www.cruzanrum.com/diamond-in-the-rum.

IT BEGINS WITH JUST A TASTE
Served over ice or in a classic cocktail, such as the Cruzan Rum Old Fashioned, the quality of Cruzan Aged Dark rum shines through in every drop.

Cruzan® Rum Old Fashioned
Ingredients:
 > 1 part Cruzan® Aged Dark Rum
 > 1 tsp Sugar (or one Sugar Cube)
 > 1 Orange Slice
 > Dash of Bitters
 > Splash of Club Soda
Method: Muddle the orange slice with sugar and bitters in a rocks glass. Add ice, and remaining ingredients and stir. Garnish with a cherry.

For more information on Cruzan Rum, please visit www.CruzanRum.com, check out our YouTube channel (www.YouTube.com/CruzanRum) or like us on Facebook (Facebook.com/CruzanRum).DISCOVER THE AUTHENTIC SPIRIT OF ST. CROIX WITH CRUZAN® RUM

Jim Beam®, the world’s No.1 bourbon, has undergone a transformation with all-new global packaging, marking the first time significant changes have been made to the brand in decades. As of mid-2016, the Jim Beam portfolio will have a unified, premium look in more than 100 markets around the world. Maxxium UK is rolling out the new packs from March, beginning with Jim Beam Bourbon followed by Jim Beam flavours, including Jim Beam Apple, Jim Beam Honey, Jim Beam Maple and Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.

This global packaging upgrade comes two years after the launch of Make History®, the first global marketing campaign for the iconic American brand, which traces its history to 1795. The updated bottle and exterior styling will better represent the premium bourbon inside, which is not changing and still follows the same Jim Beam family recipe used during the past two centuries. This redesign will contemporise the Jim Beam brand while celebrating its rich heritage at a time when American Whiskey is performing at +9.6% MAT volume in the UK.

The new Jim Beam bottle has a bolder structure with a clean label design featuring premium finishes, refreshed distiller portraits and a refined “rosette” logo, harmonising the flavoured product range. Jim Beam Devil’s Cut and Jim Beam Rye feature a bolder, more rectangular bottle structure with premium label enhancements, including extra fine detailing, crafted borders, real gold foil finishes, refined embossing and matte paper stock. It also includes a matte finished shrink sleeve along the closure.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh, says: “We are continuing to Make History in 2016 with the launch of Jim Beam’s new, unified, premium packaging that reflects the quality and heritage that goes into every bottle.

“In the UK, Jim Beam is performing strongly with volume sales of the portfolio +10.2% MAT. The new packaging design comes at the perfect time for the brand as more consumers continue to discover Jim Beam, helping to grow the bourbon category. The new packs support our customers as they take advantage of the bourbon boom and meet shopper demand for premium, quality brands with heritage.”

Seventh Generation Master Distiller and Jim Beam’s Great-Grandson, Fred Noe: “This represents another historic milestone in my family’s history. I’ve always been proud to see the faces of every Beam Master Distiller displayed on Jim Beam bottles across the world and these bottles feel even better in my hands when pouring this fine bourbon.”
The new packaging for the Jim Beam portfolio will be available on shelves from April in the UK. This includes Jim Beam Bourbon, Jim Beam Apple, Jim Beam Honey, Jim Beam Maple, Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.

As an ongoing evolution of Jim Beam’s successful Make History campaign, the premium packaging launch is being supported with in-store point of sale showcasing the upgraded bottles and advertising featuring global brand partner, Mila Kunis.

Additional packaging imagery and information is featured on the Jim Beam Twitter page @JimBeamUK.

In 2015, American Pharoah captivated the hearts of fans worldwide by becoming the first-ever winner of horse racing’s fabled Grand Slam. By sweeping the Kentucky Derby®, the Preakness Stakes®, the Belmont Stakes® and the Breeders’ Cup® Classic, American Pharoah established himself as one of the greatest racehorses in history. Now, in anticipation of the 2016 racing season, Maker’s Mark® is celebrating this extraordinary achievement by introducing a limited-edition American Pharoah commemorative bottle. To further mark the occasion, Maker’s Mark and the Zayat family will also make a donation benefitting the Kentucky Derby Museum.

Endorsed and supported by American Pharoah owner Ahmed Zayat, the bottle features the now-legendary blue and yellow silks of Zayat Stables. “American Pharoah proved to an entire generation of racing fans that the impossible can be achieved,” said Zayat. “It was a joy for us to race him each and every time he took the track, and we thank Maker’s Mark for their fitting tribute to this once-in-a-lifetime racehorse.”

The limited-edition Maker’s Mark American Pharoah bottle will be available at select locations nationwide beginning on May 1st, 2016. Suggested retail price is $74.99. Please check your local retailer for availability.

In added celebration of American Pharoah’s Grand Slam win, Maker’s Mark and the Zayats will also make a donation to the Kentucky Derby Museum in Louisville, KY. The Kentucky Derby Museum is a non-profit organization with an impassioned commitment to engage, educate and excite everyone on the extraordinary experience that is the Kentucky Derby®.

“Maker’s Mark has always had a strong connection with horse racing,” said Rob Samuels, Chief Operating Officer of Maker’s Mark Distillery. “Without the support of the thoroughbred industry in the early days of our brand, Maker’s Mark simply wouldn’t exist. We’re honored to help grow the sport we love while also commemorating one of the most remarkable achievements in sports history.”

Clermont, Kentucky – May 2, 2016 – Jim Beam® Bourbon, the world’s No. 1 bourbon, made history today with the filling of its 14 millionth barrel of bourbon since the repeal of Prohibition in 1933. The milestone barrel — a bourbon industry first — was personally filled and sealed by seventh generation master distiller Fred Noe and Kentucky Governor Matt Bevin at the company’s flagship distillery in Clermont, Ky.

“History is what you make it,” said Noe. “And, here at Jim Beam, we’re proud to make it one barrel at a time. This milestone is cause for celebration both for our employees and bourbon fans around the globe. Fourteen million is a big number, and it says a lot about the success of our whiskey and the growing passion for bourbon around the world.”

The historic milestone, achieved just two years after the filling of Jim Beam’s 13 millionth barrel, serves as a testament to the continued global bourbon boom.

“Kentucky bourbon has become not only an American icon, but an international symbol of our proud heritage and craftsmanship,” said Governor Bevin. “I’m pleased to toast Jim Beam’s impressive milestone, rich history and spirited future.”

The 14 millionth barrel will join the nearly two million barrels of bourbon currently aging in Jim Beam’s rackhouses across the Commonwealth. It will be stored inside the distillery’s historic rackhouse D, a nine-story warehouse re-built by Jim Beam after Prohibition on the Clermont distillery grounds. The rackhouse is open to visitors as part of the Jim Beam® American Stillhouse tour.

According to the Kentucky Distillers’ Association, bourbon is now a $3 billion state industry, providing more than 15,000 jobs and generating more than $166 million in tax revenues annually. Over the past five years, the bourbon industry has grown 35 percent.

As the producer of more than half the world’s bourbon, Jim Beam has played a leading role in this growth. At one time known for primarily one brand, the iconic Jim Beam portfolio now offers a wide range of award-winning expressions including Jim Beam Black®, Jim Beam® Apple, Jim Beam® Single Barrel, Jim Beam® Devil’s Cut®, Jim Beam® Honey, Jim Beam® Maple, Red Stag by Jim Beam®, Jim Beam® Bonded, Jim Beam® Rye and Jim Beam® Distiller’s Masterpiece.

“When Jacob Beam, Jim Beam’s great, great grandfather, filled his first barrel of bourbon in 1795, he had no real idea of what he was starting,” said Noe, who has been on hand for the previous six “million barrel” milestones, starting at the filling of the 8 millionth barrel in 1998. “All he wanted to do was make the best bourbon possible. The growth of this company reflects that dedication. For more than 220 years, we’ve made every barrel count.”

Beam has continued to expand its operations in Kentucky, fueled by a commitment to innovate and meet surging global consumer demand. Over the next five years, Beam Suntory plans to invest more than $1 billion to make bourbon in the Commonwealth.

For more information on Jim Beam®, please visit www.jimbeam.com, www.facebook.com/jimbeamus, or @jimbeamofficial.

To celebrate a legacy of over 200 years of masterful whisky making, Laphroaig today announces the highly anticipated launch of Laphroaig® Lore™, its richest single malt whisky expression ever.

Laphroaig distillery manager, John Campbell, created Lore to honor how Laphroaig has been made for the last two centuries. As the name suggests, Lore is inspired by the knowledge and traditions passed down from generation to generation of Laphroaig distillery managers and custodians.

“Laphroaig Lore is the story of Laphroaig itself. It’s a massive whisky, as bold as it is deep, and one that I sincerely hope does justice to our many generations of Laphroaig distillery managers,” said Campbell. “We make the whisky we make because of the knowledge and craft that has been passed down throughout the years. Lore is our story, bottled – the richest of the rich.”

Rich and deep with distinctive smoke, peat and seaside minerality, the expression is unmistakably Laphroaig. The remarkable flavor is the result of liquid being drawn from a selection of casks including double matured first-fill ex-bourbon barrels followed by virgin European oak, first-fill oloroso sherry butts, first-fill and refill quarter casks, and refill ex-Laphroaig stock. This careful process captures the timeless passion and very essence of the Laphroaig distillery.

Laphroaig’s story began in 1815 when brothers Alexander and Duncan Johnston created and crafted a recipe for extraordinarily rich single malt. That recipe was significantly added to in the 1920s by then-distillery manager, Ian Hunter, who was amongst the first to pioneer the use of ex-bourbon casks. Further chapters were added to Laphroaig’s history by the 20th century’s only female Scotch whisky distiller/owner, Bessie Williamson.

At 96 proof, Laphroaig Lore is best enjoyed neat or on the rocks, allowing the rich flavor of the whisky to speak for itself. If desired, water can also be added to open up the liquid. Laphroaig Lore joins the permanent Laphroaig portfolio of Scotch whiskies that includes Laphroaig 10 Year Old, 10 Year Old Cask Strength, Quarter Cask, Triple Wood, and Select, and will be available in select markets beginning May 1, 2016 at a suggested retail price of $124.99 for a 750ml bottle.

For more information, please visit www.Laphroaig.com for a product locator, like us on Facebook.com/LaphroaigUSA or follow us @LaphroaigUSA on Twitter. To become a Friend of Laphroaig® and stay up to date on special editions, consumers should look for the code on their next bottle purchase.

PIONEERING INNOVATION IN GRAIN WHISKY
Set for release in July 2016, Beam Suntory Global Travel Retail (GTR) will launch its new Japanese Single Grain Whisky, The Chita, exclusively in Asia Pacific and European Travel Retail and in limited quantities in Americas Travel Retail. The Chita demonstrates Beam Suntory GTR’s continued dedication to innovation in the Japanese whisky category and respect for the traditional values of The House of Suntory Whisky, offering Japanese whisky fans a distinctly versatile spirit with a smooth and floral taste profile. The Chita will be available in a 70cl format presented in an elegant indigo blue gift box.

EXPLORING DIVERSE TECHNIQUES
Renowned for their superior Japanese whiskies, The House of Suntory Whisky has expertly crafted The Chita to achieve an unrivalled balance of complexity, subtlety and refinement in grain whisky.

Grain whisky has always been more than just a component for The House of Suntory Whisky’s Master Blenders, who have created a different and distinctive, light-­‐bodied spirit with The Chita using diverse unblended whisky distilling techniques at the distillery in Aichi Prefecture on the Pacific coast of Japan.

The Chita is made as ‘Dashi’, a special Japanese broth used across The House of Suntory Whisky’s award-­‐winning range to enhance the balance and harmony of the blend, resulting in a gentle and sophisticated finish. Previously only available in Japan, due to increased demand Japanese whisky fans around the world will now be able to purchase this unique expression in Asia Pacific, European and Americas Travel Retail.

Michael Cockram, Global Marketing Director, Travel Retail at Beam Suntory, comments: “The Chita is a perfectly balanced Japanese whisky that reflects the artistry and diversity of The House of Suntory Whisky. With our rich history of innovation and award-­‐winning Japanese releases, Global Travel Retail will continue to be a priority platform to showcase innovative new products from the Beam Suntory portfolio to the rest of the world.”

TASTE PROFILE
A bright gold whisky with notes of cardamom, acacia honey and blossoming rose, The Chita is mild and smooth on the palate with a clean finish offering subtle bittersweet hints of spiced oak. Best enjoyed in a traditional Japanese highball with soda, The Chita will add a deep honeyed flavour to the signature serve.

The Chita, RRP US$55 (70cl) will be available from July 2016 in Asia Pacific Travel Retail and European Travel Retail, as well as in limited quantities in Americas Travel Retail.