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Deerfield, IL (September 16, 2014) – Pinnacle® Vodka, a leading imported premium vodka brand, has released a new flavor innovation, Pinnacle® CranApple Vodka, just in time for autumn festivities. The perfect addition for fall entertaining, Pinnacle CranApple Vodka delivers an exceptional blend of tart cranberries and sweet green apples, complete with the delectably smooth finish that fans have come to expect from the brand.
“CranApple was created to embody one of our favorite flavor fusions: sweet apples and tart cranberries,” said Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory. “CranApple is not only great for the season, but with countless options for making simple and tasty cocktails, I think this will soon be a Pinnacle fan favorite.”
Pinnacle CranApple is a 70-proof, five-time distilled vodka that can be enjoyed chilled, on the rocks or in mixed cocktails. It is now available nationwide at a suggested retail price of $12.99 for a 750ml bottle.
Mix up one of these delicious cocktails with Pinnacle CranApple Vodka to celebrate the beginning of fall:
Berry-Apple Breeze
1 part Pinnacle® CranApple Vodka
1 part Lemonade
5 blueberries
Place blueberries in the bottom of the glass, add ice plus all other ingredients and shake and pour into a tall glass. Garnish with a sprig of mint and a blueberry.
CranApple-Tini
3 parts Pinnacle® CranApple Vodka
1 part Passion Fruit Puree (Sweetened with simple syrup)
1 part Lemon Juice
Splash of DeKuyper® Peachtree® Schnapps Liqueur
Add all ingredients over ice; shake and strain into a martini glass. Garnish with an edible flower or mint sprig. Can also be served in a flute topped with brut champagne
Sweet Harvest Cider
3 parts Pinnacle® CranApple Vodka
3 parts Hard Apple Cider
2 parts Lemon Juice
1 part Elderflower Syrup
Combine Pinnacle®, elderflower syrup and lemon juice and shake over ice. Strain into a pint glass and top with cider. Garnish with apple slices.
To find a store or recipe, visit www.pinnaclevodka.com, “LIKE” Pinnacle® Vodka on Facebook, or follow us on Twitter, Instagram and Pinterest with @PinnacleVodka.
Deerfield, Ill. (September 23, 2014) – Courvoisier®, one of the world’s leading luxury cognacs, announced today the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the path toward achieving excellence and recognizes individuals who have fully embraced the journey – and the lessons along the way – as they’ve reached outstanding heights in their craft.
Debuting today on Courvoisier.com, the Exceptional Journey campaign features an original Web series, hosted by celebrity Chef Roble Ali, which tells the stories of five individuals on their own exceptional journeys, celebrating the immense passion that goes into their crafts and the moments that have defined their careers. Kicking off the series is Grammy® award-nominated musical duo The Foreign Exchange, whose common love of music inspired them to co-create their first album in 2004 from across continents, all the while never meeting face-to-face. The series also features creative director and fashion muse Vashtie Kola, photographer and filmmaker Jonathan Mannion, designer Andrew Chen and artist Naturel.
“Courvoisier’s Exceptional Journey campaign is a celebration of life’s aspirations and the extraordinary moments that inspire us to succeed in our own personal journeys,” said Claire Richards, Director World Whiskey and Cognac for Beam Suntory. “The Courvoisier story began over 200 years ago in the hearts of two passionate men with an incredible dedication to their craft. This campaign honors the many individuals whose journeys, careers and achievements have been fueled by this same pursuit of excellence.”
In addition to the Web series, Courvoisier’s Exceptional Journey campaign offers fans access to a central hub of inspired content, articles and stories of extraordinary experiences on Courvoisier.com. The brand also invites fans age 21+ to join the conversation and share their own exceptional moments on social media using hashtag #MyCVJourney.
Deerfield, IL (October 1, 2014) – Pinnacle® Vodka, a leading imported premium vodka, is bringing back two of its most popular flavors this holiday season, including Pinnacle® Pumpkin Pie, a resounding fan favorite since its launch in 2012. Thanks to popular demand from thirsty fans, Pinnacle® Pumpkin Pie and Pinnacle® Peppermint Bark are now available for a limited time only nationwide! Whether making a festive cocktail for a holiday party or just a simple drink for the ladies, either of these flavors is perfect for any occasion this fall and winter.
Pinnacle Pumpkin Pie and Pinnacle Peppermint Bark are perfect ingredients for creating easy, delectable cocktails that spice up holiday entertaining. Five times distilled with a smooth, premium taste, these seasonal fan favorites combine quality and distinct flavor that are sure to please guests this season:
Pinnacle Pumpkin Pie offers the rich taste of pumpkin blended with the smooth, spicy notes of cinnamon and nutmeg, topped with a delectable dollop of whipped cream
Pinnacle Peppermint Bark has a delicious mint flavor that blends creamy white and dark chocolate notes with a refreshing peppermint finish.
“Pinnacle Pumpkin Pie is the leading pumpkin flavored vodka on the market. It has been such a huge hit with our fans, we can hardly keep it on the shelves,” said Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory. “We love the excitement these flavors create, especially around the holidays when great cocktails and food are the center of attention at gatherings with family and friends.”
Fans of legal drinking age can savor Pinnacle Pumpkin Pie and Pinnacle Peppermint Bark in a variety of fun ways this season, including these two simple recipes:
Pinnacle® Dessert Table
1 part Pinnacle® Pumpkin Pie Vodka
1 part DeKuyper® Crème De Cocoa Dark Liqueur
1 part Half and Half
Combine ingredients in a mug. Garnish with whipped cream and serve.
Pinnacle® Peppermint Cocoa
1 part Pinnacle® Peppermint Bark Vodka
Hot Chocolate
Prepare hot chocolate, pour into a mug with Peppermint Bark Vodka. Garnish with whipped cream and crushed peppermint candy sprinkled on top.
To find a store or recipe, visit www.pinnaclevodka.com, “LIKE” Pinnacle® Vodka on Facebook, or follow us on Twitter, Instagram and Pinterest with @PinnacleVodka.
Deerfield, Ill. – September 22, 2014 – Today, the world’s No. 1 bourbon is excited to announce the winners of the Jim Beam® “Single Barrel, Single Statement” Contest. Taking crowdsourcing to the next level by allowing fans to help co-create onto actual bottle labels sold in stores, Jim Beam® Single Barrel Bourbon asked its fans to share personal “statements” – their wisdom for enjoying bourbon – that are as individual and unique as the brands’ first-ever single barrel bourbon.
With the same level of dedication and selectivity that goes into finding the less than one percent of barrels that qualify to be chosen for Jim Beam Single Barrel, Fred Noe, Jim Beam’s 7th Generation Master Distiller helped to select the finest six (6) statements from more than three-thousand eligible entries. Winning statements include:
Two (2) Grand Prize Winners:
“Toast to the past and the adventure ahead” – Joshua Stewart (Jacksonville, FL)
“Sometimes, it’s good to be single” – Jason Reyna (Dallas, TX)
Four (4) First Place Winners:
“Single Barrel. Countless memories” – Robert Wyrick (Gibsonville, NC)
“Good bourbon is like a good friend: unforgettable” – Bob Karlovits (Pittsburgh, PA)
“Life, like Single Barrel, is best savored slowly” – Arlene Naganawa (Seattle, WA)
“The taste of great family tradition” – Jerry Thompson (Louisville, KY)
“Every bottle of Jim Beam Single Barrel bourbon represents individuality – not only with the distinct flavor and personality of the liquid itself, but also with its hand-written bottle labels and the distillers’ wisdom that’s printed on the back labels,” said Noe. “We were thrilled with the response from our fans to share their statements and be a part of our craft-making process.”
The Jim Beam® “Single Barrel, Single Statement” contest was held between July 16 and August 17. During that time fans of legal drinking age were asked to share their “single statement” – their wisdom for enjoying bourbon within 50 characters or less at www.JimBeamSingleStatement.com – for a chance to be featured on the actual bottle labels of Jim Beam® Single Barrel.
Jim Beam® “Single Barrel, Single Statement” Prizing Details
The six winning statements will begin appearing on bottle labels of the super-premium Jim Beam® Single Barrel bourbon in stores across the nation starting in early 2015.
In addition to having their names and statements printed on bottle labels sold across the nation, all six winners will receive an authentic Jim Beam® Single Barrel Bourbon barrelhead, customized with their name and statement, autographed by Noe.
The two Grand Prize Winners will also receive a once-in-a-lifetime, private bourbon tasting in their hometown with friends and Noe in early-December.
To view the six winning statements mocked up as bottle labels, visit www.JimBeamSingleStatement.com.
About Jim Beam® Single Barrel Bourbon
Jim Beam® Single Barrel, the first ever single barrel bourbon from Jim Beam, is a smooth and approachable hand-crafted Kentucky Straight Bourbon bottled at 95 proof to commemorate the first barrel of Jim Beam made in 1795.
Less than one percent of barrels qualify to be chosen for Jim Beam® Single Barrel with each producing more than 200 bottles that are individually bottled and hand-numbered with care to ensure a unique taste profile and premium quality for a perfectly crafted bourbon.
Barrels are carefully selected from a range of racks that excludes the top and bottom to ensure the perfect taste, consistency and color of this new, super-premium expression that marks the historic and exciting move by Jim Beam into the quickly growing arena of premium bourbons.
Jim Beam® Single Barrel is a rich, full-bodied bourbon with well-balanced notes of vanilla, oak and caramel. The aroma carries a rich oaky background with a light spiciness.
Jim Beam® Single Barrel is the perfect sip and savor bourbon to enjoy neat or on the rocks.
For more information on Jim Beam® Single Barrel, please “like” Jim Beam on Facebook (www.facebook.com/jimbeam), follow @jimbeam on Twitter or visit www.jimbeam.com/single-barrel.
Glasgow, Scotland (October 7, 2014) – Auchentoshan® Single Malt Lowland Scotch Whisky known for triple distilling every single drop, introduces Auchentoshan® American Oak. Releasing flavor layers of vanilla, caramelized sugars, coconut and oak spices, Auchentoshan American Oak is the first ever Auchentoshan to be matured exclusively in first fill ex bourbon casks. The name harkens to the 100 year old oak trees (of the Quercus alba species) grown in the North American mountains which become bourbon casks that will eventually age Auchentoshan Scotch Whisky’s newest expression. Auchentoshan American Oak will become a permanent member of the core Auchentoshan portfolio, which includes 12 Years Old and Three Wood. Auchentoshan American Oak is available nationwide with a suggested retail price of $39.99/750ml.
Auchentoshan is Always Triple Distilled
Auchentoshan prides itself in its unique tradition of triple distilling every single drop. This means that the spirit produced reaches 81.5% alcohol by volume, significantly higher than most single malt whisky distilleries in Scotland. The lightness of the liquid enables it to more readily absorb every characteristic it is exposed to in the cask.
American Oak Maturation
Auchentoshan creates a smooth and complex spirit that ages beautifully in first fill ex-bourbon casks. The North American oak barrels used for American Oak maturation are first seasoned with American bourbon whiskey, which serves to remove the harsher bitter oak tannins and break down the oak to re lease even more vanilla, coconut and silky maturation oils.
Judicious Cask Selection
The maturing Auchentoshan spirit is regularly sampled by Rachel Barrie, Auchentoshan Master Blender, drawing hundreds of samples from different positions in the warehouse. Auchentoshan has found that higher positions in the warehouse promote more spice and intense bourbon vanilla extraction from the oak, whereas casks matured nearer ground level promote softer peach and citrus fruit top notes and silky coconut. Barrie hand selects the casks that are then married together for several months to achieve a multi-layered balance of vanilla sweetness, clean citrus scent and a refreshingly smooth taste.
With a nod to its triple distillation and American oak maturation, Auchentoshan American Oak presents several cocktails where American Oak can be used as a delicious substitute:
Make it a Triple | Riff on a cocktail that is typically made with Irish whiskey, Auchentoshan American Oak works well because of its triple distillation.
1 oz. Auchentoshan® American Oak Single Malt Scotch Whisky
.25 oz. Lillet® Vermouth
.25 oz. Pierre Ferrand® Dry Curacao
2 Dashes Orange Bitters
Stir all ingredients together and strain into a coupe glass. Garnish with lemon peel.
Seelbach | A pre-prohibition cocktail famously made with bourbon, Auchentoshan American Oak works well here because of its bourbon barrel maturation.
1 oz. Auchentoshan® American Oak Single Malt Scotch Whisky
.25 oz. Pierre Ferrand® Dry Curacao
7 dashes Angostura® Bitters
7 dashes Peychaud’s® Bitters
.25 oz. Champagne
Stir ingredients over ice, strain into a chilled flute, top with Champagne and lemon twist garnish.
Triple A | Punch created by Julieta Campos of The Berkshire Room, Chicago.
1 oz. Auchentoshan® American Oak Single Malt Scotch Whisky
.25 oz. Ginger Syrup
.5 oz. Lemon Juice
.25 oz. Apricot Liqueur
.25 oz. Aperol® Aperitif
Serve in tumbler/punch cup. Top with a few Maldon® salt flakes.
TASTING NOTES: Auchentoshan American Oak Single Malt Scotch Whisky, 40% ABV
To the eye: Bright gold.
To the nose: Bourbon vanilla and coconut with layers of zesty citrus fruit.
To the tongue: Refreshingly smooth yet lively with vanilla cream, coconut and white peach.
To the end: Crisp, with sugared grapefruit and a hint of spice.
Deerfield, Ill. – October 7, 2014 – Jim Beam® Bourbon is kicking things up a notch with its third flavored whiskey offering. Jim Beam® Kentucky Fire™, the latest flavored bourbon expression by the world’s No. 1 bourbon, features the flavor of red hot cinnamon liqueur to deliver a fiery kick and a smooth finish that makes for a perfect shot.
“We’ve led the category in flavor innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavor certainly turns up the heat,” said Chris Bauder, General Manager of Whiskies at Beam Suntory. “We’re thrilled with the initial excitement we’ve seen for Jim Beam Kentucky Fire and are thrilled to continue to bring new and interesting flavor options to our fans and those who are new to whiskey.”
Jim Beam Kentucky Fire is bottled at 70-proof. It delivers an intense, sweet taste that complements the Kentucky Straight Bourbon Whiskey it’s made by, with a smooth cinnamon finish. Jim Beam Kentucky Fire is the perfect bourbon to enjoy as a shot, chilled, straight, or on the rocks, and is ideal for anyone who already enjoys flavored whiskey.
To support the launch, Jim Beam will release a collection of digital videos featuring the ultimate cinnamon bourbon-inspired shot rituals for Jim Beam Kentucky Fire fans – proving that there is truly no wrong way to get #FiredUp. Starting in late-September, these videos will be available on Jim Beam’s social channels including Facebook, Twitter, and YouTube.
Examples of Jim Beam Kentucky Fire bourbon’s tongue-in-cheek shot rituals include:
“The Slow Burn” (Step one, prepare your palate; step two, take a shot of Jim Beam Kentucky Fire slow)
“The Kentucky Standard” (Step one, order a round of Jim Beam Kentucky Fire; step two, drink it!)
“The Kentucky Tycoon” (Order shots of Jim Beam Kentucky Fire for the whole bar, make it rain fire)
As part of the brand’s digital marketing campaign in support of the launch, Jim Beam’s digital AOR, Mekanism, will run the digital videos on various online, mobile, social and experiential channels, such as Facebook, Twitter, YouTube, ESPN, AOL, Kargo, Viacom, and NBCUniversal. The digital advertisements will run through early November 2014.
Jim Beam® Kentucky Fire™ In the News:
Jim Beam Kentucky Fire has already generated substantial interest from whiskey enthusiasts. Geoff Kleinman from DrinkSpirits.com noted that the spice level in Jim Beam Kentucky Fire is “balanced with the underlining sweetness, and addition of subtle whiskey notes are all exactly where they need to be for this kind of product”(August 2014).
AskMen’s.com writer Robert Haynes-Peterson stated that Jim Beam Kentucky Fire “The result is sweet, but not sickly so, with the bold, woody bourbon doing some of the heavy lifting” (August 2014). Peterson also stated in Examiner.com that “as a chilled shot, it (Jim Beam Kentucky Fire) works perfectly, and the herbaceous complexity of the bourbon counterpoints the cinnamon liqueur better than the brash sweetness of Canadian whisky commonly used in other "hot" flavored whiskeys” (July 2014).
Jim Beam Kentucky Fire is available now in select bars and retail locations nationwide and has a suggested retail price of $15.99 for 750mL. Price varies by market and product size, which includes 50mL, 375mL, 750mL and 1L.
For more information, like Jim Beam’s Facebook page (www.facebook.com/JimBeam), follow the brand on Twitter (@jimbeam) or visit www.jimbeam.com/kentucky-fire.
Islay, Scotland (October 9, 2014) – Bowmore, the first distillery on Islay established in 1779, is proud to introduce its latest expression – Bowmore® Small Batch Single Malt Scotch Whisky – a perfect and accessible embodiment of the Taste of Islay. The distillery has used its centuries-long experience to create a perfect combination of flavors that encapsulate Scotch from Islay, known as the Queen of the Hebrides.
Exclusively matured in first and second-fill ex-bourbon casks, Small Batch evokes the Islay house character of gentle peat smoke, salt, citrus and vanilla. Considered by many to be among the most well-balanced whiskies, Bowmore Small Batch makes for a wonderful dram for those wanting to experience an Islay single malt.
Rachel Barrie, Morrison Bowmore Distillers Master Blender, says, “If I could select only one dram to transport an enthusiast to Islay, it would be Small Batch. No one liquid better showcases the tranquility and elegance of the Island.”
Crafted from two different types of bourbon cask which are married together, Small Batch exhibits the best qualities of both: First-fill ex-bourbon casks imparts a delicious vanilla sweetness, subtle spices and a bourbon-style oak smoke, created by charring of the barrel in the bourbon production process. The second-fill ex-bourbon casks impart fruit and salty flavors which enhance Bowmore Scotch Whisky’s fresh fruity complexity and its trademark honey and creamy malt character. The result is a single malt that is exceptionally balanced between salt and sweetness. Visit here to watch a short animation about the making of Bowmore Small Batch.
Bowmore Small Batch is available nationwide in the US now and will be released globally as well. It will be a permanent addition to the Bowmore core range of Scotch whiskies and will retail for a suggested $39.99/750ml.
Tasting Notes – Bowmore Small Batch Scotch Whisky, 40% ABV
On the eye: warm gold
Breathe in: vanilla fudge, sea air and peat smoke, balanced beautifully by honeycomb and cinnamon spice
Sip: mouth-watering citrus, gentle saltiness and vanilla with flakes of coconut
Savor: the wispy smoke, bourbon vanilla and lime finish
THE BOWMORE DISTILLERY
Founded in 1779, Bowmore is the oldest Distillery on Islay. Islay malts are famous for their characteristic smokiness and Bowmore is no exception. Bowmore carefully smokes its malt and uses skills handed down from generation to generation to craft a perfectly balanced single malt. Bowmore's adherence to traditional production methods helps to shape the character of its single malts – they are one of only a few distilleries anywhere which still produces its own floor malted barley, hand-turned by traditional wooden malt shovels. It draws water from the Laggan River, with its rich peaty overtones, and it's the same Islay peat that fires the malt drying kiln.
Bowmore Distillery's close proximity to the sea is also vital in determining the final character of the spirit. The famous Bowmore No. 1 Vaults is where most of the whiskies spend their time resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the Vault's sea-facing wall. They mature in oak casks, previously used for bourbon, sherry or claret, gradually developing rich and mellow flavors. It's this combination of peat, barley, sea breeze, water, wood, people and tradition that together create the perfectly balanced warm and smoky character of Bowmore single malt whiskies.
Clermont, KY (November 25, 2014) – Booker’s® Bourbon announces the release of Batch No. 2014-6, hand-selected by Fred Noe, Beam’s 7th Generation Master Distiller, and the “Booker’s Bourbon Roundtable” of whiskey writers and experts. Batch No. 2014-6 was selected by secret ballot vote at the Noe family home in Bardstown, Kentucky where the brand’s namesake, Booker Noe, tasted each new batch of Booker’s Bourbon with friends and family.
In honor of the 25th anniversary of the uncut, unfiltered bourbon, the Booker’s Bourbon Roundtable paid homage to Booker’s tasting tradition of gathering personal friends around his kitchen table to choose the next batch. This selection marked the first time the Roundtable came together for a live, in-person tasting; they had previously selected all batches through virtual tastings.
“We brought the group to Kentucky to select their last batch of the year in the best way we knew how – by getting together at my dad’s house to taste his favorite bourbon,” said Fred Noe. “Booker’s was founded on my dad’s love for great bourbon, so by bringing the Roundtable together at his house, we were able to keep his tasting traditions alive.”
The Roundtable panelists – an exclusive group consisting of top whiskey experts, enthusiasts and writers – who hand-selected Batch No. 2014-6 with Fred Noe and Booker’s grandson, Freddie Noe, included the following members:
Currently available nationwide, Booker’s® Bourbon Batch No. 2014-6, the second to last batch of 2014 and the Roundtable’s last selection this year, was chosen based on the following characteristics:
Louisville, KY, December 10, 2014 – Beam Suntory, the world’s leading Bourbon maker, today announced plans to open a unique new visitors experience in the heart of Louisville’s 4th Street entertainment district in 2015.
The Jim Beam Urban Stillhouse will establish a highly visible presence for the world leader in bourbon in the most vibrant tourist destination in Louisville. The Jim Beam Urban Stillhouse will include a small working distillery, a bottling line, a tasting experience and a variety of branded merchandise available for sale.
“The Jim Beam Urban Stillhouse will be a must-stop destination in the heart of Louisville that will complement the experience offered at our Jim Beam American Stillhouse in Clermont,” said Kevin Smith, Vice President, Kentucky Beam Bourbon Affairs. “In Louisville’s most exciting downtown area, the Jim Beam Urban Stillhouse will provide a unique hands-on opportunity to experience the heritage and craftsmanship of bourbon on weekdays, weekends and evenings, and we believe it will serve as a trailhead for the increasing number of visitors to Kentucky’s bourbon distilleries.”
“This project is another example of the growth of bourbonism in Louisville,” said Louisville Mayor Greg Fischer. “Our city’s bourbon experiences are attracting a new type of tourist and that leads directly to economic growth and job creation. The Urban Stillhouse also expands the bourbon experience down Fourth Street, creating a density of spirits tourism locations downtown.”
The Jim Beam Urban Stillhouse represents a multi-million dollar investment and will be located in 4,300 square feet of space on the street level beneath Beam Suntory’s Louisville office.
Deerfield, Ill. – January 13, 2015 – Today, Jim Beam®, the world’s No. 1 bourbon, announces the refresh of Jim Beam® Rye – the classic Kentucky Straight Rye Whiskey offering that’s been a staple on whiskey bars globally for decades.
New Jim Beam® Pre-Prohibition Style Rye, bottled at 90-proof, has a distinct spicy flavor and long, soft finish, and makes the product perfectly mixable for any classic or contemporary rye whiskey cocktail. Founded in 1795, Jim Beam Rye is a pre-prohibition style rye whiskey made from one of the Beam family’s oldest recipes, and is distilled with the same exacting standards that have governed Jim Beam for more than 200 years.
“We’ve heard loud and clear from bartenders and whiskey fans that they are looking for a bolder Rye that stands up better in cocktails,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “We listened to this feedback, and know that the time is right to Make History by taking a classic product that’s loved around the world and making it even better.”
About Jim Beam® Pre-Prohibition Style Rye Whiskey
Now bottled at 90-proof, the new Jim Beam Rye is a pre-prohibition style Kentucky Straight Rye Whiskey
Jim Beam Pre-Prohibition Style Rye is spicy and warm with a bit of a black pepper bite which gives way to vanilla and oak undertones. The finish is warm and inviting.
Jim BeamPre-Prohibition Style Rye has a rye spicy aroma, with hints of vanilla and oak notes, with a golden amber color.
Jim Beam Pre-Prohibition Style Rye will have an updated bottle label design to reflect the premium quality of product
New Jim Beam Pre-Prohibition Style Rye has a suggested retail price of $22.99 for 750mL, and will be available in select on-premise locations and retailers nationwide starting in January 2015.
For more information about Jim Beam Pre-Prohibition Style Rye, “like” our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visithttp://www.jimbeam.com/other-bourbons.
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