CHICAGO, Sept. 22, 2020 – In 1873, the founding family behind Hornitos® Tequila crossed the border from Mexico to the United States, taking their shot to become the first family to bring tequila to the U.S. market. Years later, that spirit of independence and drive remains alive in thousands of legal immigrants traveling the same path toward citizenship. In honor of its heritage and in response to the current challenges facing immigrant communities, Hornitos Tequila today introduced A Fair Shot™, a multi-year initiative developed in collaboration with long-standing partner The League of United Latin American Citizens (LULAC Institute), as well as We Are All Human (WAAH), to support the immediate and long-term needs of aspiring citizens.

“Whether pushing the boundaries of tequila making or striving toward a goal in life, Hornitos is rooted in the belief that we must take chances for a brighter future,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory. “We recognize the path to citizenship is not an easy one, especially now with COVID-19 putting fundamental needs at risk for many aspiring citizens. A Fair Shot aims to reduce these barriers and renew a spirit of independence, resilience and hope on the journey, including for our extended family and partners in the restaurant and bar industry who seek legal citizenship.”

A Fair Shot launches this month as Hispanic Heritage Month begins, with WAAH setting out on a purpose-driven mobile tour to aid immigrant communities in Los Angeles, Houston and Chicago. An Airstream trailer staffed and managed by WAAH, the A Fair Shot mobile tour will provide essentials including personal care items and household supplies, supporting immediate needs of those on the citizenship journey. Further, WAAH will be donating meals to restaurant and bar employees in the surrounding areas, a community that has been severely affected by the COVID-19 climate.

In addition to supporting fundamental, immediate needs through food and essential supplies, A Fair Shot will also provide crucial citizenship information accessible to members of the Spanish-speaking community through the Intro to U.S. Citizenship booklet, developed by LULAC and available directly through the A Fair Shot mobile tour. The booklet is also available for download online at www.lulac.org/afairshot. Hornitos Tequila has been steadfast in its support of aspiring citizens, partnering with LULAC, the oldest and largest Hispanic organization in the United States, on their direct services that support immigrants at various stages of the citizenship process.

“Amidst a global pandemic, we are coming together with Hornitos and We Are All Human in a creative way to truly touch and help our comunidades where it matters most," said Sindy Benavides, LULAC National Chief Executive Officer. “LULAC is proud to be part of this nationwide outreach because it affirms the spirit of anything-is-possible that our Latino men and women carry in their hearts every day as America’s essential workers. I can already see the Airstream making stops across the country in vecindades where our people live and work. Providing supplies, information and lots of encouragement will bring countless smiles during these difficult times. We are in this together and the dream of becoming an American citizen is a journey weaved into the very fabric of who we are as a nation. There is no doubt that with A Fair Shot todo es posible.”

“We are thrilled and honored to have this opportunity to partner with Hornitos, a brand that shares our values of empowerment and respect of every human,” said Claudia Romo Edelman, Founder, We Are All Human. “This much-needed initiative is anticipated to impact more than 120,000 aspiring citizens this year alone and will forever change their lives on the path to achieve equality. With Hornitos’ help in providing these vital resources within our community, we are able to further our mission to give all individuals a fair chance to be valued and for their aspirations to be supported, regardless of their background or current status in society.”

Supporters can get involved by donating to A Fair Shot at https://www.globalgiving.org/projects/afairshot/. Donations to Hornitos Tequila’s A Fair Shot program will assist the tequila brand and its partners, LULAC and WAAH, in positively impacting the lives of immigrant communities around the country.

For more information about LULAC, visit www.lulac.org, follow @LULAC on Twitter and Instagram or like LULAC on Facebook. For more information about We Are All Human, visit www.WeAreAllHuman.org, follow @WAAH_Foundation on Twitter, @weare_allhuman on Instagram or like We Are All Human on Facebook. For more information about Hornitos Tequila, visit www.hornitostequila.com. To track the A Fair Shot mobile tour’s journey and see when it will make stops in your neighborhood, follow Hornitos Tequila on Instagram, Twitter and Facebook.

About Hornitos® Tequila
Hornitos® Tequila has a history of breaking tradition dating back to 1950 when founder Don Francisco launched the brand in honor of Mexican Independence Day. The Hornitos family of tequilas keeps Don Francisco’s legacy alive, using the same high standards to cultivate the best and most flavorful agaves, molding them into premium tequilas that everyone can enjoy. He brought the celebrated spirit to new heights with the agave-robust Reposado, broke the rules to create a crystalline Plata, went above and beyond tequila standards to make an ultra-smooth and aromatic Añejo and pushed the boundaries of tequila innovation with whiskey barrel aged Hornitos® Black Barrel® Tequila and Hornitos Cristalino.

70 years later, Hornitos inspires its fans to adopt the same boundary-pushing mindset through its “A Shot Worth Taking” campaign that highlights the extraordinary things that can happen when people are willing to take a chance. Since the inception of “A Shot Worth Taking” in 2017, Hornitos has empowered fans to take their shot and provided funds and opportunities to make their aspirations achievable.

About LULAC
Established in 1929, the League of United Latin American Citizens (LULAC) is the nation's largest and oldest civil rights volunteer-based organization that empowers Hispanic Americans and builds strong Latino communities. Headquartered in Washington, DC, with 1,000 councils around the United States and Puerto Rico, LULAC's programs, services and advocacy address the most important issues for Latinos, meeting critical needs of today and the future. For more information, visit www.LULAC.org.

About We Are All Human
We Are All Human is a foundation dedicated to advancing the agenda of equity, diversity, and inclusion. Our vision is for every human to value every human. Our mission is to advocate for every human to be respected and empowered by focusing on our common humanity. By focusing on the universal values that make us all human, we can reach common ground, eliminate discrimination and achieve a more equitable society.

TORONTO, September 16, 2020 – Alberta® Premium Cask Strength has been named “World Whisky of the Year” by Jim Murray’s Whisky Bible 2021. Made and distilled in Calgary, Alberta, the spirit boasts 100% prairie rye mash bills and Rocky Mountain water, resulting in a liquid that is a true reflection of Canadian pride and craftsmanship. This distinction is the third to be received by Beam Suntory in the past seven years, with Booker’s® Rye Whiskey (awarded in 2017) and Yamazaki® Single Malt Sherry Cask (awarded in 2015) also attaining this best-in-class ranking.

“It is such an honor to be named World Whisky of the Year by Jim Murray and we are thrilled for our Alberta Distillers team,” said Albert Baladi, President & CEO, Beam Suntory. “To receive this prestigious honor is a testament to the team’s dedication and passion for crafting a premium spirit of the highest quality, and comes as at a time of Canadian whisky resurgence around the world.”

After being tasted alongside more than 1,252 whiskies in this year’s judging, Alberta Premium Cask Strength was noted by Jim Murray as “a succulence to the oils, balanced perfectly by ulmo and manuka honeys ensure for the most chewable Canadian mouthful possibly ever….and yet this is constantly salivating, from the very first nanosecond …Truly world-class whisky from possibly the world’s most underrated distillery. How can something be so immense yet equally delicate? For any whisky lover on the planet looking for huge but nearly perfectly balanced experience, then here you go. And with rye at its most rampantly beautiful, this is something to truly worship.”

Alberta Premium was named "Canadian Whisky of the Year" in Jim Murray's 2006, 2007, 2008 and 2009 Whisky Bibles. This year, Alberta Premium Cask Strength received Double Gold Medal at the San Francisco World Spirits Competition.

“On behalf of the entire Alberta Distillers team, we are honored to have Alberta Premium Cask Strength named ’World Whisky of the Year,’” said George Teichroeb, General Manager, Alberta Distillers Limited. “We are incredibly proud of our Alberta Distillers team for creating such a unique and beautiful world-class whisky, and continually pushing the boundaries of what Canadian whisky can be.”

This prestigious accolade from Whisky Bible is the latest in a wave of recent industry honors for spirits within Beam Suntory’s broad portfolio of premium whiskies:

• Hibiki 21: Gold Medal – Tokyo Whisky & Spirits Competition
• Yamazaki 12: Gold Medal – Tokyo Whisky & Spirits Competition
• Jim Beam Black: Gold Medal – International Spirits Challenge
• Maker’s Mark Wood Finishing Series 2019 Limited Release (RC6): Double Gold Medal – San Francisco World Spirits Competition
• Kilbeggan Single Grain: Gold Medal – International Spirits Challenge
• Auchentoshan American Oak: Gold Medal – International Spirits Challenge
• Canadian Club Classic 12 Year Old Whisky – Gold Medal – San Francisco World Spirits Competition

Jim Murray’s Whisky Bible is the world’s leading whisky guide, featuring thousands of detailed tasting notes. Published annually, each edition features reviews of the newest whisky releases and each year, only one whisky is selected to hold the prestigious title of “World Whisky of the Year.”

Available in limited quantities, and just in time for the holiday gift-giving season, Alberta Premium Cask Strength is available in retailers across Canada in 750mL bottles (65.1% abv) at a suggested retail price of $64.95 with prices varying by market. 

For more information on Alberta Premium Cask Strength and Alberta Distillers, visit www.albertadistillers.com.

About Alberta Distillers Ltd.
Calgary-based Alberta Distillers Ltd. is one of the few remaining 100 per cent Canadian rye whisky producers in North America. They have produced quality whisky for over 50 years. The Alberta Premium brand has a strong focus on heritage and western rural values and has won numerous prestigious awards for its excellent quality. 

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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For high-resolution images, please visit the link here.

SOURCE Beam Suntory Inc.

For further information: 
Sonya Franceschini, PRAXIS, 416.553.2556, sonya@praxispr.ca
Nichola Rochon, PRAXIS, 289.719.0320, nichola@praxispr.ca
Nicola Silva, PRAXIS, 289.719.0664, nicole@praxispr.ca

16 September 2020, Islay, UK - Bowmore unveils a new major global campaign celebrating the ‘The Art of Time’, since 1779. For the first time, we will tell the Bowmore story in depth, unlocking the rich layers of our heritage and paying homage to the craftsmanship and legacy behind our single malt. 

‘The Art of Time’ is a global marketing campaign, which will be released in October 2020. It will be deployed across traditional media, social and digital commerce platforms with new still and dynamic content, secondary imagery and a set of key visuals. It will also be executed in stores with dedicated displays for mass retail, and premium visibility and window displays for whisky specialists and department stores, and for events. 

‘The Art of Time’ tells the story of Bowmore’s exceptional quality and how our whiskies benefit from the power of time, becoming even more beautiful and precious over the years. 

Bowmore is a pioneering house and the oldest licensed distillery on Islay; we have been refining our craft for over 240 years, and we still handcraft our malts today. ‘The Art of Time’ is central to the way we make our whisky. We invest more time than necessary at every stage of our process. We have our own proprietary malt barns, hand-turning our barley. We allow for perfectly timed fermentation periods. And we take our time to hand-select our casks, nosing every single one before it is filled with our new make. This care and attention to detail is what creates the complex balance of not just mild smokiness, but also maritime minerality and fresh stone fruit notes which is so characteristic of our timeless house style. This is the reason why Bowmore ages like no other, making us one of the world’s most collectible Islay malts today.

‘The Art of Time’ has provided the canvas for a refreshing new approach to Bowmore, ensuring a single identity across the core and prestige range, featuring a striking new colour palette and visual feel, inspired by the Islay coastal landscape coming together with the whisky itself.

For the campaign’s distinctive new visuals, Bowmore has drawn inspiration from its stunning surroundings, specifically Islay’s black stone formations that also surround our distillery. These formations have a strong connection to Bowmore’s own story, and Islay is home to some of the oldest strata in the world. These rocks have been shaped over a long period of time, transformed by seasons and enriched by the wild elements, just like our whisky.

Black stones also bring us back to the origins of the Bowmore name. Some historians believe it to be derived from a small black reef just outside Lochindaal whilst others reference the Norse for sunken rock, bogha mor, as its origination.  Whichever may be true, this black stone is meaningful to our home and our name. It is central to our new visual identity and the foundation of our new key visual, leveraging black rocks as a metaphor to visually bring to life the layers of time and its transformative power. From rough beauty, our new make, to the smoothest layer of all, our Bowmore whisky is a masterpiece sculpted by time.

Céline Daniel, Global Marketing Manager at Bowmore, comments, “We are delighted to unveil our new ‘The Art of Time’ campaign, bringing Bowmore to life in a bold new way but importantly, remaining grounded in our history and roots on Islay. This is the first time we will be exploring Bowmore’s history and craftsmanship with such depth and with such consistency at a global level.

“We believe that Bowmore is a work of art, and our understanding and respect for time is central to how and why we craft our whisky. With this campaign, we will show how Bowmore uses time to transform our celebrated single malt into a true masterpiece. By drawing inspiration from the black rocks surrounding our distillery, we are also paying homage to the way time has shaped not only our whisky, but also Islay itself.”

‘The Art of Time’ global campaign is launching shortly after Bowmore announced its first collaborative creation with Aston Martin in August 2020, the Black Bowmore DB5 1964, a striking concept which brings together an iconic whisky and a legendary car in a bottle of equal parts, featuring exceptional single malt and a genuine Aston Martin DB5 piston with only 25 bottles* for sale. This partnership with Aston Martin reinforces Bowmore’s commitment to taking the time to create something special, with the craft and patience required to make sports cars and single-malt Scotch whisky very much intertwined.

- ENDS -
www.bowmore.com
Facebook.com/BOWMORE
Twitter.com/BOWMORE
Instagram.com/BOWMORE

Notes To Editors:

*Three of the 25 bottles of Black Bowmore DB5 1964 will be available in GTR. They will be sold by Lotte, Dufry and Heinemann and are set to be on sale in 2021. Further details will be shared in due course.

ABOUT BOWMORE

Founded in 1779, Bowmore is the oldest distillery of its kind on Islay. Our Scotch maturation warehouse is one of the oldest in the world, and our handcrafted single malt whisky is defined by time and inspired by its home place.

Time is defining at Bowmore, and we tirelessly harness the power of time to shape our whiskies. Our distillery’s adherence to traditional production methods helps to shape the character of our fruity and smoky single malts. Today, we are amongst one of a few distilleries which still produces its own floor malted barley, hand-turned by a traditional wooden malt shovel and hand drawn machinery. Water for the whiskies is specially drawn from the Laggan River, with its rich peaty overtones – the same Islay peat that fires the malt-drying kiln. 

Bowmore Distillery's proximity to the sea is also vital in determining the final character of its spirit and gives a hint of sea air to the character. The legendary Bowmore No. 1 Vaults, which sit below sea level, is where many of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars, oblivious to the waves thrashing the vault's sea-facing wall. 

Matured in oak casks, previously used for bourbon, sherry or claret, over time developing rich and mellow flavours until the expertise of our whisky makers deems them ready for bottling. It is this combination of peat, barley, sea breeze, water, wood, people and tradition that makes Bowmore the exceptional single malt it is today.

Time is marked on each and every bottle of Bowmore, proudly and boldly as a marker of where and when each one’s journey began. This is our story of time. This is Bowmore; the Art of Time since 1779.

Awards:
ISC 2019 | Gold for 15 Year Old
ISC 2019 | Gold for 18 Year Old
San Francisco World Spirits Competition 2019 | Gold for 12 Year Old
San Francisco World Spirits Competition 2019 | Gold for 25 Year Old
San Francisco World Spirits Competition 2019 | Gold for 15 Year Old (GTR)
San Francisco World Spirits Competition 2019 | Gold for 18 Year Old (GTR)
San Francisco World Spirits Competition 2019 | Double Gold for 18 Year Old
ISC 2018 | Gold for 15 Year Old (GTR)
ISC 2018 | Gold for 18 Year Old
IWSC 2018 | Gold for 15 Year Old
IWSC 2018 | Gold for 18 Year Old
San Francisco World Spirits Competition 2018 | Gold for 12 Year Old
San Francisco World Spirits Competition 2018 | Super Gold for 18 Year Old
San Francisco World Spirits Competition 2018 | Super Gold for 15 Year Old Darkest
Bowmore® supports www.drinkaware.co.uk

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

© 2020 Beam Suntory Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654

Credited with pioneering the craft gin boom, Sipsmith was founded on an uncompromising pursuit of quality and craftmanship. Today, the team have announced that they have been proudly chosen to partner with another British great – The Championships, Wimbledon.

Fairfax Hall, Sipsmith Co-Founder, says of the partnership: “It is a genuine honour to become one of Wimbledon’s exclusive partners. We have a shared commitment to quality, integrity, and legacy creation, with people at the heart of all that we do. These values have undoubtedly led Wimbledon to become a pinnacle in international sport, and Sipsmith to have become a global benchmark for great quality gin. We could not be more delighted to be a part of the iconic Wimbledon experience, for many years to come”.

Mick Desmond, Commercial & Media Director at The All England Lawn Tennis Club, commented: “We are delighted to welcome Sipsmith to the family of Official Partners of The Championships. Both Wimbledon and Sipsmith are heritage brands with a commitment to excellence and the ambition to share our stories globally. Gin and tonic is synonymous with the UK summer and we’re looking forward to seeing the exciting plans Sipsmith have in store to
celebrate our partnership and delight our guests at The Championships for summer 2021.”

The joining of these two greats, both with a globally recognised heritage, presents a partnership of British excellence. Other than Gin & Tonic, there could not be a more perfect pairing, with both renowned for the extraordinary lengths they go to in pursuit of unrivalled quality.

Today’s announcement sees Sipsmith join the prestigious group of official suppliers to The Championships. The group includes Pimm’s, which will continue its longstanding partnership with the event.

Whilst sadly there was no Championships for summer 2020, the dark clouds do come with a silver (and indeed copper) lining. The Sipsmith team will be pouring their distilling expertise into creating a truly special limited-edition, Wimbledon inspired gin ready to take Centre Court in 2021. The characterful team will also be creating a range of delicious serves and unique experiences ready for The Championships, Wimbledon next summer.

In the meantime, Sipsmith are giving people the chance to win two tickets to next year’s Championships and a year’s supply of Sipsmith gin, so gin and tennis lovers alike can savour every serve while they wait: https://sipsmith.com/wimbledon-competition

About Sipsmith
Pioneers of the gin renaissance, in 2009 Sipsmith successfully petitioned the government to change the law around the scale of production and set up the first copper distillery in London for 200 years.

Founded on the firm belief that everyone should sip better gin, the three passionate founders, Sam, Fairfax and Jared, set out to make a London Dry Gin of truly uncompromising quality and bring it back to its birthplace.

From the first bottle, Sipsmith have championed the belief that making gin by hand, with passion and immense skill, will lead to the most exceptional results. All Sipsmith gin is handcrafted in small batches, with a team of five dedicated distillers on three copper stills. The Sipsmith team are at the heart of every drop, with a passion to inspire ever more people to discover and enjoy their uncompromisingly handcrafted London Dry Gin. This authentic style is beautifully balanced and wonderfully versatile, making it bold enough for a G&T and smooth enough to sip neat.

In Autumn 2019, Sipsmith published its first cocktail book – SIP 100 Gin Cocktails with only 3 ingredients, masterminded by co-founder Jared Brown, who has been described as one of the most preeminent people in the drinks industry, named at number 20 in 2019’s Bar World Top 100.

Constantly innovating, the Sipsmith team bring their skill, passion and flair to every gin, never compromising on quality. Sipsmith London Dry Gin has won over 30 international awards and is used by top bartenders across the globe as an essential ingredient in a wide range of classic cocktails. Sipsmith also have an array of accolades in their awards cabinet, including: Gold + Exceptional Rating (94/100) at the Beverage Testing Institute Awards (2020), Silver Medal at the San Francisco World Spirits Competition (2020), Drinks International Top 10 Trending Gin (as voted by the 50 Best Bars, 2018 & 2020), Bartenders’ Brand Awards Category Champion and Gold Medal (2020). Sipsmith has also been placed in the UK list of ‘Cool Brands’ as selected by the British public and the Cool Brand Council.

About Wimbledon:
The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. Managed by The All England Lawn Tennis Club (AELTC) and staged on the AELTC Grounds, Wimbledon has evolved from its origins as a private members’ croquet club in 1868, to one of the world’s biggest annual sporting events and one of the most well-respected brands in sport.

Visit www.wimbledon.com and follow us @wimbledon on all major social media platforms.

Chicago, Illinois, September 2, 2020 – Beam Suntory, a global leader in premium spirits, today announced that it has acquired On The Rocks Premium Cocktails, a rapidly growing premium ready-to-drink cocktail brand. 

Beam Suntory previously owned a minority interest in On The Rocks, which features Beam Suntory’s brands in its range of premium spirits-based pre-mixed cocktails. 

“On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president & CEO of Beam Suntory. “On The Rocks is perfectly positioned to address evolving consumer preferences, including convenience, quality, the emerging home-premise, and cocktails-to-go. We have an ambition to become #1 in the spirits-based ready-to-drink market, and On The Rocks will be a key growth platform that we’ll build along with our fast-growing pre-mixed highball products. We see tremendous opportunity to expand the OTR brand to new occasions, formats, cocktail recipes, and the low-ABV space.” 

Spirits-based RTD is one of the fastest growing segments of the U.S. RTD market, and sales for On The Rocks Premium Cocktails doubled in the first six months of 2020. Among the brand’s signature cocktail products are the Knob Creek® Old Fashioned, Hornitos® Margarita, EFFEN® Cosmopolitan and Cruzan® Mai Tai. The brand is currently distributed primarily in the U.S. and Canada. 

On the Rocks was co-founded in 2015 by Patrick Halbert, an entrepreneur and restauranteur, and Rocco Milano, a bartender, who started out by experimenting with spirits in a garage. Halbert and Milano came up with a concept to develop and bottle premium-quality cocktails with all-natural ingredients. In 2016, they began establishing partnerships to capture occasions such as air travel, hotel room service, and major sporting events. Halbert and Milano will continue to play leading roles with the brand as it joins the Beam Suntory portfolio.

“On The Rocks is extremely proud of what we’ve accomplished and the leadership position we’ve built in this rapidly growing sector over the last five years,” said Patrick Halbert. “We are thrilled to join the Beam Suntory family, its world-class portfolio of premium brands, and its tremendous people. With our combined expertise in delivering quality and premium products, we’re confident that this is just the beginning as we pursue market leadership and delight consumers with high-quality premium cocktails in convenient formats.”

Terms of the transaction were not disclosed. 

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About On The Rocks Premium Cocktails

On The Rocks Cocktails (OTR) was founded in 2015 when restauranteurs Patrick Halbert and Rocco Milano, left the world of fine dining and embarked upon creating a line of craft-made bottled cocktails. Andrew Gill joined soon after and the three began designing ready-to-serve cocktails using only the most premium natural ingredients – from recipe to manufacturing. The founders pioneered in experiences and places where a bartender was not available, and elevated beverage options in settings where convenience is in demand. 

OTR Cocktails made a name for itself early in the field with premium collaborations in the airline and hotel industry. The team’s constant search for premiumization lead to a partnership in 2018 with Beam Suntory, utilizing their top-shelf brand name spirits in OTR Cocktails. The strong foundation built on-premise accounts and helped pave the path for the brand to expand nationally in 2019 with the co-branded cocktails. Life doesn't wait for the bar; some moments call for a complex drink in an unconventional setting. On The Rocks Cocktails was crafted to rise to your occasion and bring the bar you. On The Rocks Cocktails is committed to continued innovation for the modern cocktail consumer – now available across the U.S. For more information visit www.otrcocktails.com. 

© 2020 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654

Chicago, IL (February 5, 2020) – Courvoisier Cognac, the most awarded cognac house*, today announces the launch of the Courvoisier Avant-Garde Series with the release of Bourbon Cask Edition. Available for a limited time, the latest expression is made of award-winning VS liquid finished in Kentucky Bourbon casks to offer a smooth yet bold taste.

“We’re thrilled to release Avant-Garde Bourbon Cask Edition, a first-of-its-kind expression for the House of Courvoisier,” said Stephanie Kang, Senior Marketing Director for Courvoisier. “With the help of our local artisans and winegrowers in our hometown of Jarnac, we were able to develop an innovation that is sure to appeal to cognac and bourbon drinkers alike.”

Courvoisier Avant-Garde Bourbon Cask Edition is the first expression within the Avant-Garde series to be released for a limited time. The spirit drink begins with the brand’s award-winning VS blend that is then aged to taste in Kentucky Bourbon barrels. This extra aging creates an elegant and velvety finish with tasting notes of vanilla, honey and sweet marmalade. Courvoisier’s Master Blender Patrice Pinet and Master Distiller Benoît DeSutter worked tirelessly to bring this first-of-its-kind blend for the brand to market and proudly placed their signatures on each bottle of Avant-Garde Bourbon Cask Edition. Courvoisier’s Avant-Garde Bourbon Cask will be available at a suggested retail price of $39.99 for a 750mL bottle.

Courvoisier Avant-Garde Bourbon Finish | 80 Proof

• COLOR: Amber – Golden
• AROMA: Vanilla, honey and sweet marmalade notes
• TASTE: Soft smoky leather and sweet orange notes
• FINISH: A warming expressions of vanilla crème and caramel followed by soft smoky leather character leaving an elegant and soft velvety finish

The House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828. Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.

To learn more about Courvoisier Cognac, visit www.courvoisier.com and follow us on Instagram.

*Based on 20 top spirits competitions since 2019.

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.  
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Courvoisier® Cognac, 40% alc./vol. Courvoisier Import Company, Chicago, IL USA,
©2020 Courvoisier S.A.S.
https://www.courvoisier.com/us/courvoisier-awards

Please enjoy responsibly.

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Clermont, KY (June 4, 2020) –  Basil Hayden’s®, one of the fastest growing super-premium bourbons on the market, proudly announces the release of Basil Hayden’s® 10 Year Old Rye Whiskey. This release builds on the brand’s continued success and distinctive high rye recipe, as Basil Hayden’s is the only 80 proof bourbon on the market made with twice the amount of rye.

Marking the oldest age statement ever released on a rye bourbon bottling from the brand, Basil Hayden’s 10 Year Old Rye whiskey was created to showcase the bourbon’s signature high rye recipe in an extra-aged whiskey. The extended aging process allows the liquid to pull added flavors from the barrel wood, resulting in a golden honey hue with heightened oak and caramel notes. This sweetness paired with Basil Hayden’s trademark spice creates a balanced flavor profile, giving fans and whiskey novices alike a new taste to connect over.
 
“As we continually innovate around our iconic high rye recipe, we are excited to be releasing Basil Hayden’s 10 Year Old Rye Whiskey, crafted for those looking for a whiskey to share among friends and loved ones,” said Jon Marks, Brand Director for Small Batch Whiskey at Beam Suntory. “Even though social settings look different during these unprecedented times, we hope to continue to provide that same sense of togetherness.”

Best enjoyed neat, with a drop of water, or on the rocks, Basil Hayden’s 10 Year Old Rye Whiskey features the following characteristics:

• Proof: 80
• Color: Golden Honey
• Aroma: Sweet vanilla and oak, with a touch of light fruit
• Taste: Approachable spice and oaks notes with hints of caramel
• Finish: Faint tobacco and warm cinnamon heat

Basil Hayden’s 10 Year Old Rye Whiskey is now available nationwide for a limited time with a suggested retail price of $69.99 for a 750mL bottle. 

For more information about Basil Hayden’s 10 Year Old Rye Whiskey visit www.basilhaydens.com or contact basilhaydens@wearemultip.ly.

About Basil Hayden's

Basil Hayden’s was created with the intention of including everyone in the whiskey category. The distinctive flavor of Basil Hayden's Bourbon was originally inspired by the legend of a family recipe said to date back to 1796 when Master Distiller Basil Hayden's Sr. broke 'the rules' and went off-the-beaten-path mixing the spiciness of rye with the smoothness of corn to create a light-bodied, mixable and smooth bourbon. Today, Basil Hayden's is crafting its own story by providing a welcoming, yet versatile, sipping experience for whiskey drinks of all taste levels to share with friends and family. Beyond its flagship Basil Hayden's Bourbon, the brand has pushed the boundaries of innovation in recent years, specifically exploring the unique taste profile of rye. These intriguing offerings have included the 2017 limited-edition release Basil Hayden's® Rye Whiskey, the 2017 permanent addition of Basil Hayden's® Dark Rye, the 2018 limited-edition release of Basil Hayden's® Two by Two Rye™, the 2018 introduction of the Basil Hayden's® 10 Year Old Bourbon yearly release and the 2019 limited-edition release of Basil Hayden’s® Caribbean Reserve Rye™.

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Basil Hayden’s® Kentucky Straight Rye Whiskey, 40% Alc./Vol. ©2020 Kentucky Springs Distilling Co., Clermont,KY

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CHICAGO, June 23, 2020 /PRNewswire/ -- Today, the James B. Beam Distilling Co. announced the re-release of Old Tub®, an unfiltered, 100-proof bonded bourbon inspired by the oldest brand from the Beam family. This limited-edition throwback offering celebrates bourbon's true, rustic character, will be widely available in late June.

Old Tub is distilled without chill filtration to showcase its unique qualities reminiscent of the world's oldest bourbons.  Just like the original Old Tub recipe, the liquid skips the chill filtration process, which forces the liquid through a dense filter to remove fatty acids during distillation, resulting in a bonded bourbon with a full-bodied authentic flavor.

The limited-edition offering is a nostalgic nod to where it all began for the Beam family over 140 years ago in Bardstown, KY, which is otherwise known as the Bourbon Capital of the World. This unique bourbon has tasting notes that include oak, complemented along with grain and a warm caramel. It has a lingering color of golden citrine gemstone with shades of honey and an aroma that carries initial waves of oak followed by vanilla and grain.

"We're taking bourbon lovers back in time and making a delicious bourbon true to the way my ancestors intended over 140 years ago, when Old Tub was first crafted," said Fred Noe, seventh generation master distiller. "I'm excited to share this one-of-a-kind liquid with our fans and provide a bit of authenticity and nostalgia as we head towards another 225 years in the bourbon industry."

Old Tub is best enjoyed neat or in classic cocktails like an Old Fashioned or a Brown Derby, which includes bourbon, grapefruit juice and honey syrup. It will be available for a limited time at select retailers nationwide for a suggested retail price of $22.99 for 750mL. 

About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Drink Smart®
Old Tub® Kentucky Straight Bourbon Whiskey, 50% Alc./Vol.
©2020 James B. Beam Distilling Co., Clermont, KY

CHICAGO – [July 7, 2020] Laphroaig Distillery, Islay’s top single malt scotch producer, announces the latest release in the limited-edition Càirdeas series – Laphroaig Càirdeas Port & Wine Casks. A celebration of the camaraderie and spirit of Islay, the 2020 expression is crafted with two types of red wine barrels and continues the distillery’s long history of innovation and commitment to excellence. The name Càirdeas comes from the Gaelic word for “friendship,” a feeling that Laphroaig Distillery Manager John Campbell crafted into the new bottling.

“I’m excited to release this year’s Càirdeas bottling, an expression that has such a distinct and exciting flavor profile,” said Laphroaig Distillery Manager John Campbell. “With this release, we want to give our friends and fans an enticing scotch that adopts additional flavor from the barrels, while keeping the iconic Laphroaig taste profile in the liquid.”

Laphroaig Càirdeas Port & Wine Casks is a marriage of fully matured second-fill Ruby Port Barriques and ex-bourbon barrels finished in red wine casks. The whisky has aromas of dark chocolate and menthol with pink peppercorns, with notes of toasted peaches, charred marshmallows, and a hint of plum jam on the palate. This is woven with Laphroaig’s iodine rich peat smoke, resulting in a combination of honey sweet taste and its signature medicinal smoke flavor.

Càirdeas Port & Wine Casks Tasting Notes:

• Appearance: Rose Gold
• Nose: Rich plums to start, drifting into white chocolate notes and onto huge maple-syrupy notes. Lovely earthy, peaty flavors and slight saltiness to end
• Palate: Initial taste of black smoky Lapsang Souchong tea moves into dried apricots with rich date flavors in background but lingering all the way through. Macadamia nuts, then a hint of marmalade, marshmallows then dry and a lovely peaty salty aftertaste that evolves with the lingering creamy sign off.

Laphroaig Cairdeas Port & Wine Casks will be bottled at 52% ABV. Its suggested retail price is $99.99/750 mL and is expected to hit stores in the United States in July 2020.

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About Laphroaig

Laphroaig (La-'froyg) literally means "the beautiful hollow by the broad bay." Born from the streams and blue peat smoke of Islay, Laphroaig is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig is that it benefits from the happy circumstances of where it is produced—next to ocean water and on land that gives Laphroaig a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It's also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles.
•    www.laphroaig.com
•    Facebook.com/Laphroaig
•    Twitter.com/Laphroaig
•    Instagram.com/laphroaig

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.  
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Laphroaig® Single Malt Scotch Whisky, 52% Alc./Vol.
©Laphroaig Import Company, Chicago, IL

Clermont, KY (August 20, 2020) – Freddie Noe, eighth generation Beam distiller and creator of Little Book® Whiskey, is proud to announce the fourth installment in his annual, limited-release series of blends – Little Book Chapter 4: “Lessons Honored.”

Like the previous chapters in the acclaimed Little Book Series, “Lessons Honored” continues to deliver on Noe’s passion for creating first-to-world, high-quality blended whiskies, while also honoring the Beam family legacy. Noe’s inspiration comes to life in “Lessons Honored,” which features three uncut and unfiltered¹ American whiskies that bear a connection to his father, 7th Generation Beam Master Distiller Fred Noe, and the pair’s shared time working at the James B. Beam Distillery this past decade.

“This year’s release is an ode to my dad and the lessons he has passed down to me about bourbon and life, all of which I hope to pass down to my own children,” Freddie Noe said. “A lot of them go back to honesty and integrity. He taught me to be true to myself, which is something that’s very important in our family, and to know when to slow down and be patient. Dad’s values carry over into our whiskey brands, and I’m proud to honor him with this special blend.”

Expertly blending a 4-year-old Kentucky Straight Brown Rice Bourbon, an 8-year-old Kentucky Straight “high rye” Rye Whiskey and a 7-year-old Kentucky Straight Bourbon Whiskey, Freddie Noe achieves a unique and well-composed whiskey with no one component overpowering another.

• The Kentucky Straight Brown Rice Bourbon, which delivers complex notes of oak and fruit to the blend, reminds Freddie of the first distilling project he handled on his own, after years and experiences under Fred’s guidance.
• The “high rye” Rye Whiskey is an ode to Booker’s Rye®, an award-winning product created in 2017 and one of the first commemorative releases that Fred and Freddie tasted and selected together. This component lends a sweetness paired with rye spice that lingers across the entire palate.
• The extra aged Kentucky Straight Bourbon rounds out the blend with rich flavors reminiscent of Beam’s Small Batch Bourbon Collection and preferred by Fred. Though he didn’t know it at the time, Fred actually helped select this final component when Freddie sought his opinion on several different samples.

“Going into the selection and blending process for this year’s release, I had a very clear idea of how I wanted to honor my dad and the story I wanted to tell with this whiskey,” Freddie Noe explained. “I knew right away these were the whiskies I wanted to work with, so I spent most of my time perfecting the blend to balance the flavors to create a whiskey that would make Dad proud. I think I did just that – all the way down to the blue neck tag which represents our favorite sports team, the Kentucky Wildcats.”

Little Book® “Lessons Honored” was developed by Freddie Noe with the following characteristics:

• Blend Overview:
  • 4-year-old Kentucky Straight Brown Rice Bourbon
  • 8-year-old Kentucky Straight “high rye” Rye Whiskey
  • 7-year-old Kentucky Straight Bourbon Whiskey
• Proof: 122.8
• Tasting Notes: Little Book “Lessons Honored” features flavors of full-bodied brown sugar, rich charred wood and dried cherries. The finish is soft and decadent, leaving a warm caramel taste on your tongue, followed by a spicy finish.
• Sipping Suggestions: Little Book “Lessons Honored” is best enjoyed neat or over ice.

Little Book “Lessons Honored” will be available nationwide in limited quantities beginning in August 2020 with a Suggested Retail Price of $124.99 for a 750mL bottle.  

For more information about Little Book® “Lessons Honored” and Freddie Noe’s work as a Beam distiller, please visit: www.littlebookwhiskey.com or visit us on Instagram @littlebookwhiskey. 

About Little Book®
Little Book® is the first-ever product release from Freddie Noe, Eighth Generation Beam Distiller, son of current Beam Master Distiller Fred Noe and grandson of legendary Beam Master Distiller Booker Noe. An annual, limited release series, Little Book features new and unique high-quality blends each year that bring to life Freddie’s passion for blending and his curiosity for the limitless tastes that can be achieved through the blending process. Little Book is named as a nod to Freddie’s childhood nickname, given to him by his family for the many qualities he shared with his granddad, Booker Noe.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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¹While we get every last ounce of charred oak flavor from our barrels, we make sure any actual pieces of barrel wood are left behind at the distillery.