MADRID – March 26, 2019 – Beam Suntory Inc., a world leader in premium spirits, will simplify its International region structure and promote leaders in key business units and markets. Effective April 1st, the International region will be realigned from six business units to three: Asia Pacific and Global Travel Retail; Europe, Middle East and Africa (EMEA); and India. At the same time, its Japan region will now also include its China business unit.

“We saw an opportunity to streamline our international regional structure to further accelerate our successful growth strategies, and provide greater leadership opportunities for our top talent,” said Pryce Greenow, Beam Suntory President, International. “We are confident that these changes will empower our teams to drive sustained market performance though greater commercial agility and more consistent ways of working’’.

As a result of this organizational simplification, John Rosair, Managing Director – Oceania, has been promoted to Managing Director, Asia Pacific & Global Travel Retail. Rosair has led the company’s Oceania business since 2015, overseeing an impressive track record of results in whiskey, including Jim Beam Bourbon and Canadian Club whiskey through campaigns like Canadian Club’s “Over Beer.”  Rosair will relocate to Singapore for the new role.

Andrea Parker, Commercial Director for Global Travel Retail, APAC, will succeed Rosair as Managing Director, Oceania, effective July 1st.  Parker has led Beam Suntory’s Global Travel Retail business in the Asia Pacific since 2016.

The company will also consolidate its Western Europe, and Alliance & Emerging Markets business units under the leadership of Yuri Grebenkin, who has been promoted to Managing Director, EMEA. Grebenkin previously led Beam Suntory’s Emerging Europe, Middle East & Africa and Alliance business and prior to that as MD Russia, which included several years of remarkable outperformance in the face of considerable geopolitical and market headwinds.

Nicole Ehlen, currently Marketing Director – Western Europe, has been promoted to Managing Director, Germany. Ehlen previously served as Marketing Director – Germany & Austria, building a highly effective, innovative marketing function in Germany and Western Europe.

In India, Neeraj Kumar will continue to serve as Interim Managing Director. Nadim Assi will continue to lead South and Central America as VP, CFO International and Managing Director, South and Central America.

In aligning its China business with Japan in an expanded Japan & China region, Sho Semba will now serve in the role of President, Japan & China. Jeff Huang will continue to serve as Managing Director of Beam Suntory China. He will now report to Semba.

Beam Suntory’s third operating region is its North America region, comprised of the United States, Canada and Mexico, under the leadership of President North America Greg Hughes.

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin, and Courvoisier cognac, as well as world renowned premium brands including Knob Creek and Basil Hayden’s bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith and Roku gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and a vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

© 2019 Beam Suntory Inc., 222 W Merchandise Mart Plaza, Chicago, IL 60654.

CHICAGO, March 22, 2019 – Beam Suntory, a world leader in premium spirits, has deepened ties with a leading conservation and education organization neighboring its largest distillery in Kentucky, and forged a new relationship with a river protection organization near its global headquarters in Chicago.

The maker of Jim Beam and Maker’s Mark bourbon, Courvoisier cognac and Hibiki Japanese whisky announced these developments in recognition of World Water Day.

“Water is at the center of nearly every product we create,” Beam Suntory Chairman & CEO Matt Shattock said. “We are committed to preserving and protecting this precious natural resource, and the surrounding environment, for future use in our products, and for the communities where we live and work.”

Inspired by parent company Suntory Holdings’ leadership in this area, Beam Suntory has established Natural Water Sanctuaries at its Maker’s Mark distillery, and near its Jim Beam distillery. The Jim Beam Natural Water Sanctuary is an Alliance with Bernheim Arboretum and Research Forest, the largest privately held contiguous forest block in the Eastern United States dedicated to conservation and education.

Beam Suntory and Bernheim recently extended their partnership to a five-year agreement, with the goal of protecting water quality, restoring wildlife habitats, and reintroducing native plants and trees on Bernheim grounds immediately adjacent to the Jim Beam distillery. They will also work to enhance environmental education in the community, within Beam Suntory, and at visitor experiences at both locations.

To celebrate World Water Day, the Jim Beam American Stillhouse team is teaming up with Bernheim representatives to share the importance of protecting water and the environment with distillery visitors. Guests will receive a reusable water bottle, Jim Beam will make a donation to further environmental education, and legal-drinking-age guests can enjoy specially themed cocktails.

Beam Suntory is also forging a partnership with the Friends of the Chicago River, a 40-year-old organization working to improve the health of the Chicago River system for the benefit of people, plants and animals. The partnership is focused on preserving and protecting the local waterway, and will include regular employee volunteer commitments.

Beam Suntory has eliminated the use of plastic straws at its global headquarters, and has committed to eliminate single-use plastics for food and beverages by the end of 2019. Within the last year, Beam Suntory employees have volunteered to clear waterways in Singapore, Taiwan, California and Chicago, and plant trees in Japan, Madrid, New York and Kentucky.

CONTACT:
Emily York
Beam Suntory Inc.
224.279.5728
emily.york@beamsuntory.com

Chicago, IL (May 23, 2018) – Sauza® Tequila today announced the launch of Sauza Agua Fuerte™, a tequila-based, ready-to-drink spiked sparkling water hitting store shelves this summer season. Agua Fuerte is made with Sauza® Silver Tequila, which has a taste profile of fresh, green notes, and natural fruit essence to create a light, refreshing cocktail with no artificial flavors or sweeteners.

Crafted with clear, sparkling water and a real tequila base, Sauza Agua Fuerte taps into the rising demand for refreshing and ready-to-drink cocktails. This newest ready-to-drink product from Sauza Tequila is light in sweetness and calories and full on crisp fruit and agave taste.

“We’re excited to introduce something new to the fast-growing, spiked sparkling water category,” said Malini Patel, Vice President of Tequila and Premium Growth Platforms at Beam Suntory. “With a tequila spirit base and a focus on fresh, natural flavors, Sauza Agua Fuerte is perfect for tequila fans who are seeking light, refreshing cocktails to enjoy during the warm weather months.”

Sauza Agua Fuerte™ is available in three natural flavors:

Lime – A classic tequila pairing, Sauza Agua Fuerte™ Lime provides the ultimate refreshment on a hot summer day without the hassle of cutting lime slices for cocktails

Grapefruit – Inspired by the flavors of a Paloma, Sauza Agua Fuerte™ Grapefruit is a perfect option for those looking for a tart, natural flavor

Mango – A popular pairing in Mexico, Sauza Agua Fuerte™ Mango offers a slightly sweet mango flavor that pairs perfectly with the tequila base

Sauza Agua Fuerte has 5% ABV, making it an optimal summer refreshment that is best enjoyed chilled. It is packaged in convenient, slim 12-ounce cans and features traditional Mexican sugar skull artwork on the exterior. The ready-to-drink cocktails are available in select markets in single cans for a suggested retail price of $2.99 or 4-packs with a suggested retail price of $9.99.

For more information or to find Sauza Tequila near you, please visit www.sauzatequila.com or learn more at @SauzaTequila on Instagram and @SauzaTequila on Facebook.

CHICAGO, June 4, 2018 /PRNewswire/ -- Knowing that sometimes all it takes is a sip of great bourbon and a little extra quality time to deepen bonds, Jim Beam Black® Bourbon has curated the ultimate Father's Day gift this year: The Bonding Over Bourbon Experience by Jim Beam Black®. This once-in-a-lifetime experience allows legal drinking age fans to treat their father (or father-figure) to the ultimate weekend away in the birthplace of bourbon, Kentucky — all for the price of a single bottle of the world's highest rated bourbon¹.

The Bonding Over Bourbon Experience by Jim Beam Black includes:

•  Round-trip flights for two to Kentucky
•  Two-night hotel stay in downtown Louisville
•  Behind-the-scenes distillery tour at the Jim Beam® American Stillhouse in Clermont, Ky
•  Exclusive experience with Jim Beam's 7th Generation Master Distiller, Fred Noe
•  Classic Southern Dinner for two in Louisville
•  Round of golf at a local premium course
•  Limited-edition Jim Beam Black gift box with personalized Father's Day card, decanter, rocks glasses and luggage tag

A select number of The Bonding Over Bourbon Experience packages will be released on Store.JimBeam.com for $24.99² starting Monday, June 4, 2018 at 10am ET. Jim Beam Black will release additional packages leading up to Father's Day, publishing release timing exclusively at Facebook.com/JimBeamUS.

"Father's Day has always been a special day for me to spend quality time with my dad and now my son, Freddie," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "With this unique Father's Day gift package, we hope to provide the perfect setting for fathers and sons or daughters to share some stories, create some new memories and enjoy some good bourbon together with the Beam family."

Jim Beam Black is a premium bourbon with a flavorful character made to be sipped and savored. The patient aging process that Jim Beam Black undergoes brings forward the full flavor and character of a premium bourbon. The price varies by market and product size, which includes 50mL, 375mL, 750mL, 1L, and 1.75L, and is available in bars and retail locations nationwide.

¹ Jim Beam Black® was rated the #1 bourbon in the world after winning the Bourbon Trophy, the highest awarded accolade in the bourbon category at the 2016 International Wine and Spirit Competition (IWSC).
² All income taxes on trip are the purchasers' sole responsibility. Trip purchasers will be issued an IRS Form 1099 for the value of the package, and will be required to fill out an affidavit and W-9 prior to the order being fulfilled and shipped out by Jim Beam.

Drink Smart®
Jim Beam Black® Kentucky Straight Bourbon Whiskey, 43% Alc./Vol. 
©2018 James B. Beam Distilling Co., Clermont, KY.

Chicago, IL (February 20, 2019) – Courvoisier®, the most awarded cognac house1, officially announces the launch of Courvoisier® Sherry Cask Finish for a limited time. This unique Sherry Cask blend was specifically developed for the U.S. market following its Master’s Cask Collection debut in Europe.

“We are thrilled to release Courvoisier Sherry Cask Finish, as this new expression demonstrates our commitment to innovation and quality,” said Stephanie Kang, Marketing Director Courvoisier at Beam Suntory. “This new spirit marks the first time a leading Cognac house has released a sherry cask-finished expression.”

Courvoisier Sherry Cask Finish begins with an initial blend of liquid that is aged for two to eight years. It is then matured in French limousin oak casks, before it undergoes a second maturation in Sherry casks for a period of at least four months. Courvoisier specifically selected Sherry casks from Southern Spain for their color, intensity and rich sherry notes. The Cognac produces a harmony of toasted almond and honey top notes, with extra rich dried fruit notes and a long-lingering finish.

This limited-edition cognac is 80 proof and available nationwide for a suggested retail price of $39.99 for a 750mL bottle. This spirit is exceptional served neat or in classic cocktails, such as the Sherry Manhattan.

Courvoisier® Sherry Cask Finish | 80 Proof
COLOR Deep golden
AROMA Subtle layering of grilled almonds and honey, with extra rich dried fruits and walnuts.
Body Full bodied with a light oak wood finish
TASTE Sweet and smooth
FINISH Long and lingering finish

The House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. Courvoisier implements a true craft approach to its production and remains one of the only Cognac houses that controls the entire production process from grape to glass. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828. Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.

To learn more about Courvoisier Cognac, visit www.courvoisier.com and follow us on Instagram.

CONTACTS:

Ashley Lawless
Beam Suntory Inc. 
Ashley.Lawless@BeamSuntory.com

Joe Wiggins
Coyne PR
jwiggins@coynepr.com

Oct 10 2017 - Great bourbon starts with great water. Kentucky bourbon gets its wonderful taste, in part, from the local water, which has been filtered naturally through limestone. Maker’s Mark has established a 33-acre Natural Water Sanctuary on its distillery grounds to preserve the land that filters the water, and to protect it as the source of our water now and in the future. 

Efforts underway at the Maker’s Mark Natural Water Sanctuary will preserve and protect our water supply by developing and maintaining healthy forests.  Healthy forests provide a “natural filter” to help purify, regenerate and replenish our water supply. A diversity in plant species slows water down by creating vertical layers - from the top of the trees, through shrubs, and down to the ground cover. This promotes better filtration, inhibits runoff and conditions the soil.  The water that reaches the lake at the Maker’s Mark plant will be in better condition, and part of a healthier environment. Higher quality vegetation also improves wildlife habitats. 

Improvements to the Natural Water Sanctuary included thinning cedars trees, which create a dense canopy and reduce species diversity.  American White Oak along with a mixture of native trees and shrubs were planted across the entire area and nesting boxes were placed throughout the Natural Water Sanctuary and the shores of Bourbon Lake.  As a sign of the long-term commitment to this program, Maker’s Mark recently hired a naturalist to oversee the Natural Water Sanctuary and the other diverse habitats that comprise Star Hill Farm. 

Beam Suntory has also partnered with the University of Kentucky and the Suntory Institute for Water Science to develop watershed balance at its Kentucky distilleries, and ongoing monitoring of preservation and protection activities.  Beam Suntory’s Natural Water Sanctuary Program is inspired by Suntory’s unwavering dedication to water quality and sustainability, and the company looks forward to expanding these programs and engaging the community in protecting the source of local limestone water for our bourbon distillation and the health of our community for generations to come.

Kentucky Distillers’ Association honors Beam Suntory veteran for work to build the small batch category, broaden bourbon’s appeal, and develop a bourbon education platform.

NEW YORK, March 8, 2019 – Today, Beam Suntory proudly announces the launch of Legent™, a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family recipe and is aged in wine and sherry casks before being blended with more Kentucky Straight Bourbon, resulting in a perfectly balanced yet complex and layered whiskey that is truly extraordinary.

At its heart, Legent celebrates mastery and collaboration. The super-premium bourbon is expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon’s pioneering family, and artfully blended by Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky.

“Legent is the perfect articulation of the amazing things that can be achieved when two great cultures come together as one, sharing a unified vision to bring true innovation and best-in-class spirits to the world,”said Takeshi Niinami, Chief Executive Officer of Suntory Holdings.

This bourbon honors Fred and the Beam family’s proud traditions while showcasing Shinji’s award-winning blending capabilities. Quite simply, it’s a bourbon no one else could create.

From grain to bottle, Legent is made using the finest ingredients and materials. Starting with high-quality grain, calcium-rich limestone water and newly charred white oak, the extra-aged Kentucky Straight Bourbon is then aged in hand-selected wine and sherry casks and rested over the warm Kentucky summer pulling spice and fruity undertones from the wine-soaked barrels. The liquid is then meticulously blended to achieve a bourbon like no other resulting in a bold spirit that is rich on the nose yet approachable and well-balanced on the palate with a bright, smooth and unexpectedly long finish.

“Legent is really something special. As a bourbon distiller, I enjoy breaking rules and creating new traditions,” noted Fred Noe, seventh generation Beam Family Master Distiller. “It was a real honor collaborating with Shinji on what I think is different from anything out there in the bourbon world.”

“I have always been fascinated by the flavor profiles that can be achieved through innovation,” said Shinji Fukuyo, Chief Blender with the House of Suntory. “Using the historic bourbon recipe of Fred’s family as a solid foundation, I was able to explore new taste profiles and reach a final product that reimagines what the future of bourbon can be.”

Legent comes to market during a time of strong whiskey category growth in North America, and is a unique offering for both frequent bourbon drinkers and discerning sippers looking to try something new. The highly versatile bourbon is best enjoyed neat, on the rocks or in a classic or new-age bourbon cocktail. Legent is available in 750mL (47% abv / 94 proof) in select markets throughout the United States for a suggested retail price of $34.99 USD.

Legent™ Kentucky Straight Bourbon Whiskey Partially Finished in Wine & Sherry Casks, 47% Alc./Vol. ©2019 Legent Distilling Co., Clermont, KY

FROM: LEGENT
CONTACT: Tiffany D’Aurizio, Articulate Productions
tiffany@toarticulate.com | (305) 799-5197

Dan Cohen, Beam Suntory
dan.cohen@beamsuntory.com | (312) 371-9760